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If teens leave social media, gaming could become their next digital hangoutFor gaming firms, social media sits at the centre of their user acquisition strategies. Platforms such as Instagram, YouTube, and short-vid...- From age checks to ad limits: Experts outline impact of DPDP Rules on gamingThe Digital Personal Data Protection (DPDP) Rules, 2025, may fundamentally change how gaming firms operate, with experts warning that platf...
- Chaos in play: Firms scramble for survival as gamers pull fundsIndia's online money gaming ban has sparked industry turmoil, with companies strategising and gamers withdrawing funds. Experts caution tha...
- Reliance and BLAST team up to shake up India's esports sceneReliance Industries subsidiary RISE Worldwide Ltd and BLAST Esports Ltd have formed a joint venture to boost the esports industry in India....
- AI influencers are turning social media into profit, earning up to $60,000Since ChatGPT's 2022 release, AI-focused creators have surged on social media, sharing insights and content on tools, models, and AI develo...
- India now a focus market for Reddit, says CEO Steve HuffmanReddit registered an India subsidiary in August this year and started leveraging the influencer connect to gather users – it hosted AMA (as...
- Online platforms take to gamification to boost user engagementFor instance, Linkedin says 72% of its surveyed users said playing games such as Pinpoint, Crossclimb, Queens etc. Zomato on the other hand...
- Creators wielding AI reimagine creativity on a budgetAnirudh Ravichander and Yashraj Mukhate lead AI experimentation in music. Ad-film makers and marketers embrace AI for cost-effective conten...
- Gaming influencers in big league as companies hike spends by 35%Ecommerce platforms Amazon and Flipkart are dolling out deals anywhere between ₹20,000-8,00,000 for influencers to create sponsored content...
- Online bargains recede as festive sales outperform; Dunzo board vets expenses amid cash crunchEcommerce discounts and promotional offers came down on the third day of the biggest annual online festive sales, as brands and online sell...
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