Reliance and BLAST team up to shake up India's esports sceneReliance Industries subsidiary RISE Worldwide Ltd and BLAST Esports Ltd have formed a joint venture to boost the esports industry in India....
AI influencers are turning social media into profit, earning up to $60,000Since ChatGPT's 2022 release, AI-focused creators have surged on social media, sharing insights and content on tools, models, and AI develo...
India now a focus market for Reddit, says CEO Steve HuffmanReddit registered an India subsidiary in August this year and started leveraging the influencer connect to gather users – it hosted AMA (as...
Online platforms take to gamification to boost user engagementFor instance, Linkedin says 72% of its surveyed users said playing games such as Pinpoint, Crossclimb, Queens etc. Zomato on the other hand...
Creators wielding AI reimagine creativity on a budgetAnirudh Ravichander and Yashraj Mukhate lead AI experimentation in music. Ad-film makers and marketers embrace AI for cost-effective conten...
Gaming influencers in big league as companies hike spends by 35%Ecommerce platforms Amazon and Flipkart are dolling out deals anywhere between ₹20,000-8,00,000 for influencers to create sponsored content...
Online bargains recede as festive sales outperform; Dunzo board vets expenses amid cash crunchEcommerce discounts and promotional offers came down on the third day of the biggest annual online festive sales, as brands and online sell...