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Reckitt Benckiser takes Advertising Standards Council of India to High CourtReckitt said it disagreed with the recommendation and has taken the ASCI to the Delhi High Court, making it a rare case of a large multinat...
29 Sep, 2016, 09.34 AM IST
Godrej Appliances hopes to raise market share in ACs with new launchGodrej Appliances is looking to increase its national market share in ACs with the launch of a new series of energy efficient inverter ACs.
24 Feb, 2016, 07.32 PM IST
Reckitt fails to see PM Modi’s Swachch Bharat sparkle in FY15The firm has launched a series of Dettol brand variants at entry-level prices to push volumes, especially in tier II and tier III towns.
09 Feb, 2016, 04.00 AM IST
Message of hygiene will make Reckitt’s brands more relevant: Nitish Kapoor, Reckitt Benckiser"The Rs 100-cr campaign, with Amitabh Bachchan as face of it, is not a marketing activity for Dettol. We are advertising Dettol separately."
14 Oct, 2014, 05.51 AM IST
Ad war: Dettol's campaign on kitchen cleaning product shows rival HUL’s Vim dishwash liquidIn a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...
18 Feb, 2013, 05.00 AM IST