Taproot will be working on all the creatives of IPL 2019, expected to kick off on March 23.

Many of the world’s top creatives would attest to the fact that no other medium is a better training ground to cultivate and hone core stre...

Agnello Dias, co-founder of Dentsu Taproot India, will be on the jury for Outdoor Lions, while Bobby Pawar, from Publicis, will be among th...

From India, the speakers include R Balki, chairman, Lowe Lintas, and Prasoon Joshi, chairman, McCann Worldgroup Asia-Pacific who would be h...

Japanese advertising behemoth Dentsu has acquired a 51% stake in Taproot, arguably the most creative among the Indian independent advertisi...

Created by Taproot India and filmed by Abhinay Deo of Ramesh Deo Productions, the film features vignettes of individuals from Mumbai stagin...

Taproot's co-founders are testing the market and checking out valuations, says an agency insider. But this may not tantamount to an immedia...

The removal of sectoral restrictions and extension of the tax pass-through have solved commercial and tax administration issues.

After losing specific projects of Airtel and PepsiCo, advertising agency JWT has now lost a large client—Sony.

'Har ek friend zaroori hota hai' advertisement is clearly the best Airtel has expressed itself in a long time. ET takes a look at the peopl...

A Taproot spokesman said the company is developing a multimedia campaign for PepsiCo indipendently and there is “no collaboration” with JWT.

PepsiCo has hired creative agency Taproot India to manage brand Pepsi’s campaign for the upcoming cricket world cup, ending JWT India’s exc...

The seventh edition of Mirchi Kaan awards, which felicitates winners across 14 categories in radio advertising, will be held on September 3...

Roughly a month ago, when Brand Equity met JWT India NCD Agnello Dias, he rubbished the rumour that he was contemplating setting up his own...

The action at Goafest has a strong JWT focus. Not only has the agency had a great showing, its de facto creative head, Agnello Dias, has ju...

Less than a month after joint national creative director Josy Paul bid adieu to WPP’s largest Indian ad agency, JWT India CEO Colvyn Harris...

Strengthening its hold in the Indian market, leading advertising agency JWT today said it planned to expand its creative team and raise hea...