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ADVERTISING EXPENDITURE INDIA
How the Supreme Court is reshaping the US midterm electionsThe US Supreme Court is set to decide two crucial election law cases. One case challenges rules on counting mail-in ballots received after ...
Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
Guwahati ring road faces wildlife scrutiny after HC interventionThe Gauhati High Court has mandated an ecological impact study for the Amchang Wildlife Sanctuary. This study by the Wildlife Institute of ...
June quarter earnings to determine market direction, says Sunil Subramaniam, warns on risks in near termMarket expert Sunil Subramaniam advised caution amid geopolitical uncertainty and rising input costs, while favouring consumer durables, ca...
Gig workers' incentives cool; YC attendees resell AI creditsHappy Tuesday! Despite a shortage of delivery workers, payouts for gig riders have increased only slightly this summer. This and more in to...
Nazara Technologies shares soar 18% amid reports of Nikhil Kamath upping stake in block dealNazara Technologies shares surged 18% following a significant block deal involving nearly 4.9% of the company's equity. Nikhil Kamath and A...
India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
Gaming firm Nazara’s Q4 revenue down 23%, profit jumps 13xNazara Technologies reported a 23% revenue decline to Rs 398 crore in Q4FY26, but saw net profit surge over 13x to Rs 56 crore, boosted by ...
Chanel for Chandigarh, Mango for Mangaluru: India’s luxury map shifts beyond metrosIndia's retail landscape is shifting as smaller Tier-2 cities are now attracting global brands and premium malls, outperforming larger metr...
AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
'Ad spends may grow 8-10% in India this year': Publicis Media's Lalatendu DasAdvertising expenditure in India is projected to grow by 8-10% in 2025, driven primarily by digital media expansion, while TV and print wil...
Ad spending in India set to grow 15 per cent this year: ReportIt added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...
GroupM expects India’s advertising expenditure to rise 11%The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than dou...
EC votes for closer check on political parties’ social media spendElection Commission issues advisory to officials, circulates web links of FB, Google, Twitter ad reports as it calls for transparency in ex...
Digital spend by political parties may double this election seasonAn advertising professional said the budget of political parties for online promotion is growing exponentially with a surge in smartphone s...
Advertisment expenditure in India may grow 12% in 2015: ZenithOptimediaThis growth will be fuelled by print at 12%, TV at 10% and online and mobile at 25%. Other media are expected to grow between 5% and 10%.
- For FMCG sector, AD-ons don’t add to share value
If global sentiments have hit your company’s stocks, increase your marketing spend, say researchers at IIM, Ahmedabad and the Emory Univers...