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ADVERTISING VOLUME DECLINE
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Stocks in news: Premier Energies, Suzlon Energy, Paytm, Hindalco, ONGCIndian markets saw a strong rebound on Monday. The Nifty index surpassed 24,000 and is expected to move higher. Premier Energies saw a larg...
- Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
- Colgate-Palmolive India leans on premium products, advertising to drive growthColgate-Palmolive India is boosting investments in premium products and advertising. The company prioritizes volume-driven growth over marg...
- Colgate-Palmolive India Q4 profit down marginally to Rs 353 cr; FY26 revenue dips to Rs 6,124 crHowever, its sales were up 9 per cent to Rs 1,582.77 crore in the March quarter of FY26. It was at Rs 1,452.02 crore in the corresponding p...
- FMCG sector to log 8-10% growth despite margin pressure: CrisilIndia's FMCG sector anticipates 8-10% revenue growth this fiscal. Price hikes will drive this expansion. However, volume growth is set to s...
- FMCG sector set for steady Q4 on rural demand and volume growthThe FMCG sector anticipates a steady March quarter, buoyed by stable rural demand and urban recovery, despite subdued pricing in some segme...
- Network18 Q4 loss at Rs 29.61 crore, revenue up 9.7% to Rs 615.78 crNetwork18 Media & Investments reported a consolidated net loss of Rs 29.61 crore for the March quarter, despite a 9.7% rise in operational ...
- Mega deals less likely, but media M&A show to stay strong in 2026Media and entertainment deals will remain strong in 2026. Transactions will focus on content, gaming, sports, and AI companies with intelle...
- ITC, paints, QSR: Abneesh Roy on what you should buy and avoid right nowConsumer sector outlook for FY27 faces challenges from cigarette tax hikes and crude oil shocks. Abneesh Roy of Nuvama Institutional Equiti...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Trai stands firm on compliance with 12-minute ad capTRAI insists broadcasters must follow the 12-minute per hour advertising limit. This rule remains active even as the matter is in court. Br...
- TV ad volumes fall as FMCG cos tighten spendsIn the initial three quarters of 2025, Indian television advertisement expenditure experienced a notable 10% decline, largely attributed to...
- TV ad volumes dropped by 75% during ICC World Test Championship 2025 finalTelevision advertising during the ICC World Test Championship Final 2025 plummeted by 75% compared to 2023, despite record viewership. The ...
- Print ad volumes grow ahead of TV and radio during March quarterAdvertisement space per publication in the print media witnessed a 7% year-on-year increase during the quarter, compared with a 6% growth i...
- Movie Channel ad volumes saw slight dip in 2022 Vs 2021: ReportThe average ad volumes on movie channels stood at 270.5 hours in 2022 with July-September registering the highest ad volumes among all the ...
- With 1.8 million seconds, television advertising volumes grow 22% in 2021, says BARC reportThe report highlighted that 2020 was a subdued year for television advertising, leading to a decline in total ad volumes across the year de...
- Top advertisers return to TV channels; ad volume higher: BARC CEO LullaDuring the peak COVID-19 period, when the nation was under total lockdown, many brands took upon themselves to have social messaging around...
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