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FMCG, auto and consumer companies step up festive marketing spends by up to 20%Indian consumer companies are increasing festive marketing budgets by up to 20% as demand shows signs of strengthening and dealers build in...- There is one line where a loss can hide for years. If you own the stock, you find out lastEvery rupee a company spends has to be accounted for somewhere. A cost may be charged as an expense and reduce current profit, or it may be...
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
- Connecticut woman spots a Facebook ad for a “granny pod” and turns the idea into a 725-square-foot backyard cottage for her parents, giving them independence while keeping them just steps away from their grandchildrenA Facebook ad sparked an unexpected idea for Connecticut woman Caitlin Swann, who decided to build a 725-square-foot “granny pod” in her ba...
- Burger King gets 'whopping' success while McDonald's struggles: What is happening in burger market as Americans move away from junk foodBurger King's US sales increased significantly last quarter, marking five consecutive periods of growth. This surge followed investments in...
- White House set to extend Jones Act waiver as Trump hunts for cheaper gasolineThe White House plans to extend a Jones Act waiver to reduce gasoline prices. This waiver increases shipping flexibility and eases transpor...
- Snap beats revenue estimates on ad boost from World Cup, shares surgeSnap's second-quarter revenue surpassed estimates, boosted by World Cup advertising and large advertiser activity. The social media company...
- Candidate asked for Rs 90,000. HR refused and offered Rs 80,000. She questioned why the company advertised salaries up to Rs 1 lakhDelhi-based entrepreneur Kanika Jain shared a salary negotiation where a candidate asked for Rs 90,000, within the advertised Rs 75,000 to ...
- Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shiftsBrand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...
- Coca-Cola shares surge 7% as earnings beat lifts outlookCoca-Cola raised its full-year revenue and earnings forecasts after beating second-quarter estimates on strong demand for zero-sugar drinks...
- Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...
- OnePlus exits Europe, North America as the 'flagship killer' fights for relevanceOnePlus is withdrawing from Europe and North America as part of a global strategy adjustment. This move follows reports of parent company O...
- Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...
- Quote of the day by Ogden Nash: 'If you don't want to work, you have to...' Life lessons from inspiring quote on ultimate paradox, financial independence and modern work cultureQuote of the day by Ogden Nash reminds people that financial freedom often begins with consistent effort. The famous line explains the para...
- World Cup streaming giant draws scrutiny for promoting gamblingBrazilian regulators are looking into CazéTV's aggressive betting promotions during FIFA World Cup broadcasts. The popular YouTube channel ...
- JioStar taps AI for shopping, TV movie night ideasJioStar is integrating generative AI for conversational content discovery and commerce. This technology allows users to find shows and prod...
- Psychology says people who spend money as they earn aren't irresponsible: What this spending habit may reveal?Psychology says people who spend money as they earn aren't always making careless financial decisions. Psychology explains that spending ha...
- ITV and Sky reshape British TV landscape with $2.1 billion dealComcast's Sky is acquiring ITV's broadcast channels and streaming service for £1.6 billion, aiming to create a British media giant capable ...
- Ankur Warikoo says India has an 'envelope problem'. Here's what he meansEntrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
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