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ADVERTISING AGENCIES GUILD
If teens leave social media, gaming could become their next digital hangoutFor gaming firms, social media sits at the centre of their user acquisition strategies. Platforms such as Instagram, YouTube, and short-vid...
AI film school trains next generation of Hollywood moviemakersHollywood workers are embracing artificial intelligence training to navigate industry changes. Schools like Curious Refuge are equipping pr...
Being artificial, she's a natural!An AI-generated model in the pages of the fashion bible has already created a storm on social media. Despite being an advert - not a Vogue ...
Want to smoke outdoors in Milan? Better be far from other peopleMilan has become the first major Italian city to ban outdoor smoking unless smokers maintain a 33-foot distance from others to decrease sec...
Meta in talks to use voices of Judi Dench, Awkwafina and others for AIMeta negotiated with actors like Awkwafina and Judi Dench to use their voices for its AI assistant, MetaAI. These voices could be integrate...
Data usage and ground-rules: Inside India's new Digital Personal Data Protection frameworkWhile the new Digital Personal Data Protection Act seeks to establish a robust framework for the protection of personal data in the digital...
AI's inroads in publishing touch off fear, and creativityPublishing is facing a new disruption that is likely to be far more wide-ranging and transformative: the rise of artificial intelligence.
Skilled, educated and washing dishes: How Italy squanders migrant talentAbhishek, who declined to give his surname, said he was rejected for a string of jobs because his rudimentary Italian was deemed inadequate...
Govt’s PIB fact-check plan on hold; SoftBank deals hit record lowLast week, the government introduced this clause along with a set of proposed changes to the IT Rules that were aimed at regulating the onl...
New influencer rules ‘will raise transparency & costs’; PhonePe’s India shift cost Rs 8,000 crore: CEOLast Friday, India’s Department of Consumer Affairs announced new guidelines for social media influencers and celebrities, saying they must...
A Napster moment for online video and music platforms in India as piracy soars in lockdownTelegram saw piracy on its platform jump a staggering 1092% or about 11 times during lockdown, while the Internet and mobile on a whole saw...
When will the happy ads return? Advertisers prepare for post-coronavirus economyEven if brands have not committed to advertising budgets yet, almost all are thinking ahead to what those future ads should convey.
Why this is the best time to be a writer in show businessIn an industry where a grand total of 7 actors are chased by 70-odd directors, writing has become critical.
Senco and Gold gets Rs 80 crore funding, aims to become national playerSuvankar Sen, who now helms Senco, has roped in former Indian cricket captain Saurav Ganguly to be its brand ambassador.
How Prasoon Joshi is juggling between two demanding careers; advertising and filmsPrasoon Joshi says, “I am always happy and full of energy at office. Sometimes people confuse advertising with self-expression,"
CCI rejects anti-competitive charges against IBFFair trade regulator CCI has rejected allegations of anti-competitive practices against Indian Broadcasting Foundation and its members.
- Advertising Agencies Guild approaches tribunal in DAVP matter
Advertising Agencies Guild has approached the Competition Appellate Tribunal challenging CCI's order that dismissed allegations of abuse of...
Government virtually shuts doors on agitating Air India pilotsCivil Aviation Minister Ajit Singh said sacked cockpit crew could return only if they applied afresh when AI advertise for inducting more o...
- American Idol nets record ad prices on Hollywood strike
“American Idol,” the most-watched show on US television, is capitalising on its popularity and a strike in Hollywood to set records for adv...
- CII to project India as global entertainment portal
The Confederation of Indian Industry will be hosting a conference on promotion, growth and development of India’s showbiz sector, on the ev...