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Magic Sawe dust, runs up brand valueWith an incredible display of endurance, Sabastian Sawe made history in London by breaking the elusive two-hour marathon barrier, all while...27 Apr, 2026, 11.25 PM IST- Nike shares tumble 13% as CEO Hill’s turnaround plan faces geopolitical woesNike's months-long turnaround under CEO Elliott Hill faces fresh pressure as the Middle East conflict adds to the sportswear maker's strugg...01 Apr, 2026, 08.09 PM IST
- Why Adidas stock is falling today after Bank of America cut ADS stock price targetAdidas stock: Adidas shares tumbled over 4% after Bank of America issued a rare sell rating, citing slowing growth and intensifying competi...06 Jan, 2026, 10.21 PM IST
- Adidas shares fall 10% as CEO flags heavy discounting in 'nervous' US marketAdidas CEO Bjorn Gulden stated US retailers are ordering less product upfront. This caution stems from uncertainty over President Donald Tr...29 Oct, 2025, 11.25 PM IST
- Myntra End of Reason Sale 2025: Unmissable Deals on Top Brands Across Fashion, Accessories & moreThe Myntra End of Reason Sale brings you irresistible discounts across a wide range of categories. From stylish denims by Levi’s and elegan...09 Jun, 2025, 04.31 PM IST
- As Nike struggles, Adidas must surf Samba wave with cautionAdidas is gaining market share from Nike with its popular Samba and Gazelle sneakers. However, it faces challenges in keeping consumer inte...08 Oct, 2024, 10.40 AM IST
- Nike forecast cut sends sportswear stocks 12% down as spending stumblesThat sent shares of rivals Adidas and Puma down roughly 5% each, with Lululemon down 2% and Under Armour down about 6% before the bell.22 Dec, 2023, 09.29 PM IST
- Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finaleSports sponsorship is a significant driver of sales for apparel manufacturers, hence England and Spain's success in the Women's World Cup f...18 Aug, 2023, 11.43 AM IST
- European shares rise after Monday's bruising sell-offThe pan-European STOXX 600 added 0.9 per cent as of 0821 GMT, with miners and oil stocks leading gains on the back of higher copper and cru...21 Dec, 2021, 03.01 PM IST
- Business of online retailers and sportswear brands soar through sales of FIFA merchandiseEven before the soccer World Cup kicks off at the Arena de Sao Paolo, sportswear brands such as Adidas and online retailers like Amazon, Fl...05 Jun, 2014, 08.51 AM IST
- Reebok franchisees hold rally, ask return of investmentThe franchisees are asking the management of Reebok India to settle their dues for exiting from its dealerships.17 Sep, 2012, 05.15 PM IST
- 300 Reebok stores to remain closed in protest against 'unfair exit route policy'More than 300 Reebok franchisee stores in north India will remain closed on Monday in protest against an 'unfair exit route policy' of the ...17 Sep, 2012, 07.31 AM IST
- Reebok's Delhi franchisees cry foul over notice to close shopReebok India's franchisees from Delhi have accused the company of asking them to shut their shops by August 31 if they do not agree to the ...27 Aug, 2012, 04.26 AM IST
- How global brand Adidas slipped in IndiaA fascinating and instructive story of how ambition collided with due diligence and how Adidas didn't catch on till it was faced with a Rs ...13 May, 2012, 06.53 AM IST
- Adidas may shut 200 India stores in addition to the Reebok outletsThe option of shuttering the stores was discussed in US, in March, a few days before then India chief executive Subhinder Singh Prem was sa...07 May, 2012, 04.14 AM IST
- Nike, Adidas, Reebok bet big on '10 eventsSportswear and equipment manufacturing companies such as Nike, Reebok and Adidas are betting big on a packed sporting calendar this year by...15 Mar, 2010, 04.00 AM IST
- French co buys 27% in Puma for $7bnThe offer is 16% more than Puma’s closing price on April 4, the day before the shares surged on speculation of a PPR bid11 Apr, 2007, 02.50 AM IST
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