The FIFA World Cup is Nike’s to lose versus AdidasNike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With the tournament h...
Where and how to buy Team India new T20 World Cup Jersey? What's the price? Here are detailsThe Indian cricket team unveiled its fresh jersey for the T20 World Cup 2024, stirring excitement among fans. Adidas, the official kit spon...
Team India's T20 World Cup jersey revealed in 'flying' styleIndia's official kit partner, Adidas, has revealed the team's T20 jersey for the upcoming T20 World Cup. The new gear features tri-colour s...
Adidas tackling duplicates of Team India blue jerseys, says general managerAdidas India, the local arm of the German sportswear company, signed an exclusive kit partner deal with the Board of Control for Cricket in...
Manchester United signs $1.1B deal with AdidasManchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...
Manchester United signs $1.1 billion Adidas kit deal for 10 yearsManchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...
Kit sponsorship deal with Adidas runs until 2028, BCCI saysBCCI secretary Jay Shah, who confirmed the deal with the German sportswear giant on Monday, said Adidas would design and manufacture jersey...
BCCI signs on Adidas as kit sponsor for 5 years in 250-cr dealThe deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...
Shares of Nike and Adidas could score at the World CupFour days into World Cup, Nike teams have accumulated 15 points, while Adidas-clad teams have accumulated 11 points. So far during the tour...
Adidas-Arsenal deal extended till 2030. Details hereThe current agreement between Adidas and Arsenal was supposed to expire in the 2023-24 session. However, Arsenal has confirmed that the dea...
No bidders for Indian cricket team's kit sponsorship, BCCI plans to set new deadlineAdidas and Puma were the only international sportswear companies that had shown interest in bidding for the rights. Dream Sports (parent co...
- Chelsea agree long-term kit deal with Nike
NIKE-SPONSORSHIP-CHELSEA:Chelsea agree long-term kit deal with Nike
Reliance Foundation ropes in adidas as partner for Campus FootballAdidas said it shares its vision with Reliance Foundation Youth Sports of encouraging sports at the grassroots level in India.
Manchester United plays new India planIn what is being touted as one the largest deals in football, Adidas will pay ManU 750 million pounds over 10 years for the contract.
Business of online retailers and sportswear brands soar through sales of FIFA merchandiseEven before the soccer World Cup kicks off at the Arena de Sao Paolo, sportswear brands such as Adidas and online retailers like Amazon, Fl...
Sportswear giants like Adidas, Nike scramble to make the most of 2014 FIFA world CupMarketers like sportswear giants Adidas and Nike, are scrambling to make the most of this year's biggest sporting event.
- Nike, Adidas, Reebok bet big on '10 events
Sportswear and equipment manufacturing companies such as Nike, Reebok and Adidas are betting big on a packed sporting calendar this year by...