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ADIDAS RUNNING EXPERT
The FIFA World Cup is Nike’s to lose versus AdidasNike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With the tournament h...- Early Labor Day 2025 Sales: Best deals and offers on Apple, Target, Walmart and more revealedLabor Day Sales 2025: From Apple AirPods at $90 to Brooklinen linens at 75% off, early Labor Day sales in 2025 have set the tone for one of...
- From electronics to everyday essentials: These popular Chinese-made products may soon vanish from U.S. shelves amid trade tensionsThe US may face product shortages due to the US-China tariffs war. Chinese goods shipping to the US are decreasing. Experts warn that store...
- Nike can’t ‘just do it’ with US tariffs on Vietnam, set to face big blow in its effort to revive brandNike faces potential U.S. tariffs on imports from Vietnam, where it produces 50% of its footwear and 28% of its apparel. Higher tariffs cou...
- As Nike struggles, Adidas must surf Samba wave with cautionAdidas is gaining market share from Nike with its popular Samba and Gazelle sneakers. However, it faces challenges in keeping consumer inte...
- 10 Best Basketball Shoes in India that allow you to Dominate the Court in StyleChoosing the best basketball shoes is essential for maximizing performance and comfort on the court. This article highlights top selections...
- Decathlon FY23 sales shoot up 37% in IndiaDecathlon's India unit experienced a 37% increase in sales to Rs 3,955 crore in FY23, driven by high demand for fitness wear and sports equ...
- Best Sports Shoes for Men from Puma, Adidas, Reebok, Sparx and moreSports shoes are always in style, whether going on a trip with your family, just a casual outing with friends, or any fitness activity. Own...
- Algae-sequin dresses, dyeing clothes with bacteria: How tech is helping fashion industry clean up its woeful environmental recordSome experts are sceptical that such initiatives can lead to large-scale transformation.
- How Dave Thomas is getting Reebok back on track and pushing Adidas on a high growth trajectoryFor Thomas, who was appointed as India head in October 2014 and joined three months later, a crippling legacy ensured a baptism by fire.
- Running expert Dr Rajat Chauhan's tip to first-time women runners: Compete with your old slob selfWe spoke to the Adidas Running Expert on the health tips first-time female runners need, and the cut-off age for women to stop running.
- In a first, Adidas gets staff to ‘own and adopt’ its retail outlets; aims at spurring salesThe move is expected to inspire a spirit of ownership among employees and make them feel responsible for brand building and sales.
- Nike, Puma, Reebok & Adidas hire sportsmen to push top-end productsNike hopes Khalid Ameen will be able to convince its customers to go for performance footwear by explaining the difference they make on the...
- Virender Sehwag's 219 attracts advertisers; may sign Rs 10 crore dealsA number of inquiries have starting flowing in from potential advertisers and the cricketer could sign atleast 4-5 endorsement deals.
- Ambush marketing or not, ICC sponsors' rivals to use playersThe ICC may take a tough stand against ambush marketing during the upcoming World Cup, but the rivals of the sponsors of the tournament are...
- Firms rush in to promote brands with cricketers ahead of WCMany cos are rushing in to leverage on top cricketers, including Sachin and Dhoni, for promotions as they look to cash in on the sporting e...
- Protect yourself from fake online job offers and lotteriesAttacks by cyber criminals have intensified recently, fuelled by the growing use of the internet and mobile phones as well as the general d...
- Loyalty fails to win on IPL ad pitchThe IPL has changed the concept of loyalty in cricket, both on and off the field. If it saw players playing against their national teammate...
- Mom & pop turning brand managersThe retail boom is opening new avenues for local retailers who are taking up store management contracts with leading garment and clothing c...
- Technology @ FIFA `06As the teams battle it out for the Golden Cup, we bring to you all the technology that is making the event -- on and off the field.
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