Manchester United signs $1.1 billion Adidas kit deal for 10 yearsManchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...
31 Jul, 2023, 04.14 PM IST
Yeezy Day 2022: See sneakers on the list, where to buy new YeezysThe much-awaited Yeezy Day 2022 is here! The excitement of sneakerheads unofficially marks the day as a "national holiday".
03 Aug, 2022, 11.50 PM IST
Ranveer Singh decodes the ZXience of ‘squishiness’ in the latest adidas Originals sneakersAdidas has constantly innovated its original ZX series, one of its longest-running and most successful verticals through decades.
21 Oct, 2020, 05.07 PM IST
A celebration of individuality: Adidas unveils VRCT jacket with a customisable badgeIts launch saw Swapna Barman, Dipika Pallikal and Simranjit Kaur in attendance.
19 Sep, 2019, 02.21 PM IST
- Asics to take over from Adidas as IAAF sponsor
ATHLETICS-ADIDAS:Asics to take over from Adidas as IAAF sponsor
03 Dec, 2016, 02.09 AM IST
- UPDATE 1-Athletics-Asics to take over from Adidas as IAAF sponsor
ATHLETICS-ADIDAS/ (UPDATE 1):UPDATE 1-Athletics-Asics to take over from Adidas as IAAF sponsor
03 Dec, 2016, 02.09 AM IST
- Adidas ends IAAF sponsorship deal
ATHLETICS-ADIDAS:Adidas ends IAAF sponsorship deal
02 Dec, 2016, 09.14 PM IST
- Athletics-Adidas ends IAAF sponsorship deal
ATHLETICS-ADIDAS:Athletics-Adidas ends IAAF sponsorship deal
02 Dec, 2016, 09.14 PM IST
- Athletics-Adidas ends IAAF sponsorship deal
ATHLETICS-ADIDAS/:Athletics-Adidas ends IAAF sponsorship deal
02 Dec, 2016, 09.09 PM IST
Adidas gets approval for FDI in retailThe company plans to open 30-50 company-owned Adidas stores in large cities by 2020, and will file another FDI application by this month fo...
02 Aug, 2016, 11.03 AM IST
Adidas gets clearance to open own retail outlets in IndiaAdidas will open its first fully owned outlet in India in the second half of fiscal 2016, the German sportswear major said, with it getting...
03 Nov, 2015, 07.03 PM IST
Now you can place online orders at Adidas stores!Adidas has launched the country's integrated omni-channel model even as Indian retail giants have been raving about its potential to take o...
16 Jun, 2015, 11.19 AM IST
Not just big brands, but Indian designers too are coming out with trendy sneakersDior sneakers with four-layer mesh and bi-colour outsole priced at approximately Rs 64,000 have been quite the show stealer.
18 Sep, 2014, 11.57 AM IST
- Adidas on expansion spree, to add 160 new stores in 2008
German sportswear and apparel major Adidas is going for a major expansion across India in 2008.
08 Jun, 2008, 12.59 PM IST
- Adidas to open eight more 'Adidas Originals' stores
Encouraged with annual growth rate of 30-35 per cent in India, Sports goods firm Adidas today announced to expand its presence by opening e...
01 May, 2008, 07.35 PM IST
Adidas represents team sports, Reebok individual gamesHerbert Hainer doesn’t look half the footballer he once was. Of course, at 53 and as CEO & chairman of the executive board of E10-billion a...
14 Nov, 2007, 05.17 AM IST
- Adidas gets Originals to India; two other brands in offing
With a focus on top 4-6 metro cities, the company today unveiled its first 'Adidas Originals' outlet here as it plans to open half-a-dozen ...
12 Sep, 2007, 05.10 PM IST