According to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...

India has launched its first Agricultural Data Exchange (ADeX) and Agricultural Data Management Framework (ADMF) in collaboration with Tela...

"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...

Overall, advertising spends in the country is expected to grow 16% this calendar year against while globally, the advertising industry is e...

It added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...

In terms of ad space, English publications grew the most, by as much as 40%, driven primarily by the FMCG, education and automotive sectors...

The growth happened despite the impact of the second wave of the Covid-19 pandemic which crippled the economy for almost three months from ...

The FMCG industry continued to be the largest spender and its share to overall adex moved up to 38% in 2020 compared with 33% the year befo...

Traditional advertisers such as the fast moving consumer goods (FMCG) companies, education and automotive companies are expected to drive t...

The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than dou...

Earlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.

The total advertising expenditure (ADEX) is expected to touch Rs 70,889 crore in 2019, the report said.

The report noted that the industry was stunted last year with a low growth rate of 7.4 per cent due to the after effects of demonetisation ...

Five of the 10 largest contributors will be rising markets — China, Indonesia, India, Brazil and Russia — and between them they will contri...

GroupM follows an acknowledgement by global CEOs and expects 2017 advertising expenditure to swell at a slow 10% as the impact of demonetis...

The top media buying agencies have revised their estimates of loss in advertising expenditure from Rs 700 crore in mid November to now upwa...

Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.