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ADEX INDIA
Festive season to see Rs 5,400 crore of extra ad spendsIndian advertising expenditure is poised for a significant boost this festive season, with projections indicating an increase of ₹5,400 cro...- AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024: MadisonAccording to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...
- Telangana launches India's first Agricultural Data Exchange platformIndia has launched its first Agricultural Data Exchange (ADeX) and Agricultural Data Management Framework (ADMF) in collaboration with Tela...
- Print media advertising spends likely to rise 9% in 2023, says new reportOverall, advertising spends in the country is expected to grow 16% this calendar year against while globally, the advertising industry is e...
- Ad spending in India set to grow 15 per cent this year: ReportIt added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...
- Ad spends on print media in India rose to 39% last yearIn terms of ad space, English publications grew the most, by as much as 40%, driven primarily by the FMCG, education and automotive sectors...
- Advertising expenditure on print media may rise 35% to Rs 16,100 crore in 2021: ReportThe FMCG industry continued to be the largest spender and its share to overall adex moved up to 38% in 2020 compared with 33% the year befo...
- GroupM expects India’s advertising expenditure to rise 11%The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than dou...
- TAM Media Research, Israeli firm develop digital advertising measurement toolsEarlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.
- India remains fastest growing ad market in the world with AdEx growth estimate of 14% in 2019: GroupMAs per the latest ad forecast report, total ad spends in India is estimated to grow at a rate of 14.3%, when globally, the growth is expect...
- Newspapers will have major share of ad pie for three yearsFive of the 10 largest contributors will be rising markets — China, Indonesia, India, Brazil and Russia — and between them they will contri...
- Advertising spend in India to grow 12% this yearAdvertising revenue, which accounts for 0.38% of India’s gross domestic product (GDP), is likely to increase at a compounded annual growth ...
- Advertising expenditure growth pace to hit 3-year low: GroupMGroupM follows an acknowledgement by global CEOs and expects 2017 advertising expenditure to swell at a slow 10% as the impact of demonetis...
- India looking to make its presence felt in international defence marketDRDO along with its production partners is presently displaying indigenously-developed weapons systems, platforms and equipment at Internat...
- India develops new tactical missile 'Pragati'India has developed a new tactical surface-to-surface missile 'Pragati' with a range between 60-170 km and will offer it to friendly countr...
- ASCI identifies 55 potentially misleading advertisementsNAMS has identified 55 advertisements in print and on TV that could likely mislead the audience or make false and unsubstatiated claims.
- ASCI launches initiative to track misleading adsThe Advertising Standards Council of India (ASCI) today launched an initiative to track and control misleading advertisements.
- TV, print advertising record good growth in first half of 2011Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.
- Banking, finance print ad volumes jump 60%Print advertising of banking, finance and investment sector increased by 60 per cent during the first half of 2010
- Retailers increase ad spend on TVAs retailers in India grapple to attract more footfalls, they increased their ad spent by 12% during Jan-May 07.
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