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Flipkart Ads sees $100 million from 3rd parties, digital productsIt is tying up with Google and You It is tying up with Google and YouTube to target customers across digital channels.- AcquiHiring: The new startup buzzword to gain technology and talentIn a fast-consolidating startup market, startups are snapping up companies. Some of these purchases are traditional takeovers.
- Flipkart to promote brands prominently during searches by customers on its website and mobile appFlipkart has already signed up 100 — is in line with the strategy to open up brand stores and focus on the delivery experience of its bigge...
- ShopClues eyes companies in the ad-tech, payments and analytics space“The acquisitions will be in the category of payments or analytics... ad-tech, expanding seller base… basically technology acquisitions or ...
- Why companies like Google, Snapdeal & Flipkart are interested in ad tech firmsGoogle is reportedly interested in buying Inmobi. Snapdeal wants to buy Komli Media. Flipkart bought Adiquity earlier this month.
- Ecommerce companies like Flipkart and Snapdeal on 'acquihiring' spree for best talent, ideasThe trend of acquihiring - acquiring a firm for its cutting-edge technology & hiring its employees for their expertise - is catching up fas...
- Online freight-booking service Zinka gets $6 million in funding from Accel Partners and FlipkartZinka Logistics, raised around $6 million (Rs 38 crore) from Flipkart and Accel Partners, which led the transaction, two people familiar wi...
- Snapdeal considers US presence, looks to hire more Silicon Valley talentSnapdeal could be the first Indian consumer internet company entering Silicon Valley. It may set up its own office or make a small acquisit...
- Flipkart scouting for mobile-focused companies to acquire this yearFlipkart is scouting for more mobile-focused companies to acquire this year, as it looks to build capabilities that it expects will give it...
- Flipkart acquires mobile marketing firm AppiterateThe financial details of the deal were not disclosed. In line with its 'Mobile First' focus, this acquisition strengthens Flipkart's presen...
- Start-ups like SilverPush and Ice Cream Labs are bringing ad dollars from traditional media to online spaceThe company embeds a high-frequency signal inside a TV ad and captures a person’s response to it through the mobile phone- did they change ...
- Investors direct attention to ad tech startupsOne such player is Gurgaon-based SilverPush, which is luring traditional TV advertisers into the online arena.
- Companies like Olx, TaxiForSure start placing targeted ads on e-tail sitesWhile it gives e-tailers a chance to monetise traffic, it helps brands release relevant ads, which are less likely to appear as distraction.
- Flipkart eyes more buys to boost mobile advertising businessThe e-tailer first started dabbling with advertising a year ago with a few banner ads but put its weight behind the vertical only in the la...
- Snapdeal in advance talks to buy Freecharge for Rs 2,800 crore: SourcesThe deal will cement Snapdeal’s reputation as an acquisitive and ambitious company as it takes on Flipkart and Amazon for leadership in Ind...
- Snapdeal in talks to buy Komli Media for $300 millionThe deal will give Snapdeal engineering capabilities in Bengaluru as it battles Flipkart, as well as help it notch up advertising revenues ...
- Flipkart aquires mobile ad network AdIQuity to beef up its advertising muscleCEO Sachin Bansal is leading this push to advertising which will see the company become an online publisher, ET had reported on Thursday.
- Early Diwali? Snapdeal, Flipkart & Amazon to go on acquisition spree to attain top spotIndia's ecommerce ventures are actively scouting for deals, especially in the areas of mobile, analytics, payments, logistics and product c...
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