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IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...- Festive season to see Rs 5,400 crore of extra ad spendsIndian advertising expenditure is poised for a significant boost this festive season, with projections indicating an increase of ₹5,400 cro...
- Print AdEx grows 5% in 2024; overall AdEx expected to grow 11% in 2025: Pitch Madison Ad ReportPrint advertising expenditure in India surpassed pre-Covid levels, growing by 5% to Rs 20,272 crore in 2024, with an anticipated 7% growth ...
- AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024: MadisonAccording to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- Ad spending in India set to grow 15 per cent this year: ReportIt added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...
- Ad volumes of FM Radio stations rise 25% in 2022: TAM AdExAdvertising on the radio medium has been growing at more than 25% year on year, TAM said. In 2021, the ad volumes grew by 29% compared with...
- Ad industry on television rebounds with 43% growth in Jan-June ’21: TAM AdExThe report said ad volumes on television rebounded strongly in January-June '21, despite the second Covid-19 wave, adding that ad volumes h...
- TV industry eyes double-digit ad growth in FY22As per data from Adex India, a division of Tam Media Research, total ad volumes on TV – across genres – shrunk by 12% and 19% in the months...
- The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink furtherAd volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
- TAM Media Research, Israeli firm develop digital advertising measurement toolsEarlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.
- Ecommerce companies top digital advertisement spend chartsAmazon, Flipkart and Paytm Mall were the top three brands in terms of number of ad insertions on digital medium in 2018 as per the digital ...
- Newspapers will have major share of ad pie for three yearsFive of the 10 largest contributors will be rising markets — China, Indonesia, India, Brazil and Russia — and between them they will contri...
- eFashion sweats it out as cos spend less on ad blitzThe online segment's flattish sales growth rate helped offline players gain lost ground in the fashion category. In 2016-17, offline player...
- ASCI identifies 55 potentially misleading advertisementsNAMS has identified 55 advertisements in print and on TV that could likely mislead the audience or make false and unsubstatiated claims.
- ASCI launches initiative to track misleading adsThe Advertising Standards Council of India (ASCI) today launched an initiative to track and control misleading advertisements.
- TV, print advertising record good growth in first half of 2011Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.
- Banking, finance print ad volumes jump 60%Print advertising of banking, finance and investment sector increased by 60 per cent during the first half of 2010
- Big B tops in social endorsementsBachchan accounted for 65% of the ads, followed by Juhi Chawla at 18% and John Abhraham at 4%.
- Retailers increase ad spend on TVAs retailers in India grapple to attract more footfalls, they increased their ad spent by 12% during Jan-May 07.
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