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ADASIA
Marketers fail to impress women: StudyHowever, women in Asia control a smaller proportion of the household spend than their western counterparts.04 Nov, 2011, 10.25 AM IST- PepsiCo hopes for 50% biz contribution from emerging marketsFood and beverages major PepsiCo today said it is hoping for emerging markets to contribute at least 50 per cent to its global revenues.03 Nov, 2011, 07.44 PM IST
- Crisis of expectation due to business,government leadership failure:Indra NooyiPepsiCo Chairperson and CEO Indra Nooyi on Thursday said the world is "now experiencing a severe crisis of expectations".03 Nov, 2011, 07.22 PM IST
- How to Build Brand India globally; experts ponder at one of the AdAsia 2011 sessionsGlobal Strategist Pankaj Ghemawat pointed out that building brand India calls for three ingredients— a large population, high per capita in...03 Nov, 2011, 03.43 PM IST
- Google: There is no thermonuclear war against AppleThe prospects of a 'thermonuclear war' breaking out between two technology giant, Google and Apple, look less likely at least from Google's...03 Nov, 2011, 09.52 AM IST
- AdAsia 2011: Making every buy count, says Duncan GooseIf consumers don’t buy your brand’s purpose or cause, they aren’t buying at all.03 Nov, 2011, 05.58 AM IST
- Coca-Cola to focus on meeting demands of rural IndiaCoca-Cola is tailoring its business to meet the requirements of rural India, which the company has identified as a 'huge opportunity'.02 Nov, 2011, 03.35 PM IST
- AdAsia: After Ra.One, it’s the turn of Ram.CharanDr Ram Charan, a highly sought after global business consultant and author of books found on most executives’ and CEOs’ bookshelves, had a ...02 Nov, 2011, 04.03 AM IST
- Rural growth story is intact: Harish ManwaniSpeaking to ET at Ad Asia in New Delhi, Harish Manwani, HUL Chairman & Unilever COO, spoke about opportunities and challenges for the Anglo...02 Nov, 2011, 04.00 AM IST
- ET Exclusive: Advertising fraternity meets at 27th edition of AdAsia in New DelhiAt AdAsia, delegates from across borders soak in Delhi.02 Nov, 2011, 02.38 AM IST
- Online medium to be the next big thing in advertising: ExpertsWith the number of Internet and phone users in India increasing rapidly, online medium is set to play a bigger role in advertising.01 Nov, 2011, 08.51 PM IST
- Top executives, Ad gurus and experts gather in New Delhi for AdAsia 2011More than 1,000 delegates from across the world will gather in the capital for three days for the biggest event in the advertising calendar.26 Oct, 2011, 06.44 AM IST
- AdAsia gets 800 delegate registrationsAdAsia 2011- the Asian Advertising congress to be held between October 31 and November 3 in the Capital.18 Oct, 2011, 03.32 AM IST
- AdAsia returns to India after eight yearsTo be held between October 31 and November 3 in the Capital, it would host one of the biggest gatherings in the advertising and marketing w...01 Oct, 2011, 06.50 AM IST
- AdAsia back in India after 8 yearsMore than 1,200 delegates from the world of business , advertising, consulting, marketing and media are expected to attend the event which ...14 Dec, 2010, 06.07 AM IST
- B2B marketing is a potential area: HarrisBy the time you read this, JWT India CEO Colvyn Harris would be jetsetting for his next big pitch, well not for his agency this time.Irshad...24 Oct, 2007, 12.47 AM IST
- Digitalisation is key: ChandraMedia Review 2007 saw a congregation of media, advertising and marketing professionals, brought together by the Ad Club Bombay to look back...03 Aug, 2007, 02.28 AM IST
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