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AD INDUSTRY INDIA
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- India can become net aluminium exporter with competitive production, says Karan AdaniIndia can become a major aluminium exporter if production costs are competitive, according to Karan Adani. Despite existing capacity, the n...
- Why CDSCO and BEE have not kept pace with the industries they overseeCDSCO still faces challenges like chronic understaffing, gaps in technical skills, weak lab infra and fragmented approvals. About a decade ...
- Bollywood's hidden crisis: Why hundreds behind the camera are fighting to surviveBollywood may be enjoying strong box office numbers in recent times, driven by films like Dhurandhar, Saiyaara and Chhaava. But many people...
- How global scammers use US tech to fleece peopleIndian scammer Safeer Koorimannil reveals how AI from American tech giants fuels global fraud rings in Myanmar. Trafficked to a scam center...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Deepika Padukone's hit debut film made Shah Rukh Khan say he'd have to 'pay her more'. What was actress' salary for Om Shanti Om?Deepika Padukone's journey from her Kannada debut in Aishwarya to becoming one of Bollywood's biggest stars began long before Om Shanti Om....
- Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
- From export bans to price crashes: Why onion farmers need more than buffer stock purchasesRecent hikes in procurement price have provided little relief, according to stakeholders, as onion farmers argue that prices are still belo...
- Kunal Shah named WhatsApp global CEO as Meta takes $900 million stake in CredMeta enters the cap table of fintech co-valued at $4.5 billion post-money; Miten Sampat is interim CEO. The funding comprises about $400 mi...
- Kunal Shah’s WhatsApp coronation is a masterclass in dealmakingShah is stepping down as Cred’s chief executive, with finance and strategy head Miten Sampat taking over on an interim basis. Shah becomes ...
- Kunal Shah’s WhatsApp win; India bourses insulated from AI boomIn bagging the top job at WhatsApp, Cred’s Kunal Shah has done what no Indian entrepreneur could do. This and more in today’s ETtech Top 5.
- Investors expecting 15-20% returns may be disappointed: Rajeev ThakkarInvestors should brace for lower nominal equity returns, as corporate profit growth moderates, according to PPFAS Mutual Fund's Rajeev Thak...
- Mumbai's HR College graduate earned just Rs 15 lakh from his first film, worked as ad copywriter before acting. Now, he is India's highest-paid actor, ahead of SRK, Allu Arjun and RajinikanthRanveer Singh has reportedly become India's highest-paid actor, surpassing industry giants like Shah Rukh Khan and Rajinikanth. This remark...
- Telugu director just beat Hollywood's Clint Eastwood record with his comeback movie. How he brought his 40-year dream to lifeLegendary filmmaker Singeetham Srinivasa Rao has made history with his 61st directorial venture, Sing Geetham, a musical fantasy released a...
- ET Prime Special Series: Multibagger or IBC - Part 63: This engine parts maker is now chasing aerospace, defenceSome auto ancillary stories are best understood by products. This one is best understood by buckets. The first bucket is still old auto, an...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- GIFT City investment: Here’s how resident Indians can invest in global stocks, ETFs, and mutual fundsIndian investors can now access global stocks, mutual funds, and bonds through GIFT City, India's first smart city and International Financ...
- Clouds, algorithms and local voices: Inside the FIFA World Cup's broadcast makeoverThe 2026 World Cup is changing how we watch sports. Instead of one global broadcast, each fan gets a unique experience. This means local ad...
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