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Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...- Bollywood's hidden crisis: Why hundreds behind the camera are fighting to surviveBollywood may be enjoying strong box office numbers in recent times, driven by films like Dhurandhar, Saiyaara and Chhaava. But many people...
- 7 steps parents can take to teach money management to their childrenBe available for counsel and advice, but wait for the children to ask for it. Offering unsolicited advice, which comes from a position of l...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Day 3 of BEST strike: Mumbai bus operations hit; 100 buses deployed for NEET studentsMumbai's bus services remain crippled for a third day as BEST employees continue their strike, impacting millions of commuters. Despite gov...
- BEST strike day two: Commuters face hardships as buses remain off roadsMumbai's public transport ground to a halt for a second day as BEST employees continued their strike despite government intervention and th...
- FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
- On astro turfIn an unexpected twist, a tech startup leveraged astrology for football analytics but ultimately faced a red card. In a surprising move, ri...
- Anupam Kher’s football World Cup moment goes viral: ‘I was on football field, wearing India jersey, charging towards goal’Actor Anupam Kher shared a unique experience where a simple ad shoot became a vivid football fantasy. He imagined representing India in a W...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Strique unveils self-learning AI platform that optimises D2C growth, revenue and ROAS at Meta dayStrique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...
- Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- Couples and money: Why shared financial decisions, clear spending rules, and transparency matter in relationshipsWithout a definition of priority and discretion, many households suffer from ad hocism. How should they spend for the common good without s...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- The bug stops here: Tips and tricks to help propel you ahead in the AI raceCEOs will soon be coders, not by learning to code, but by describing their needs in plain English. AI will then build the tools, transformi...
- Baidu results beat estimates as AI cloud surge offsets ad slumpBaidu has announced strong quarterly results, surpassing market expectations. The company's cloud computing services showed significant gro...
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