From export bans to price crashes: Why onion farmers need more than buffer stock purchasesRecent hikes in procurement price have provided little relief, according to stakeholders, as onion farmers argue that prices are still belo...
Investors expecting 15-20% returns may be disappointed: Rajeev ThakkarInvestors should brace for lower nominal equity returns, as corporate profit growth moderates, according to PPFAS Mutual Fund's Rajeev Thak...
ET Prime Special Series: Multibagger or IBC - Part 63: This engine parts maker is now chasing aerospace, defenceSome auto ancillary stories are best understood by products. This one is best understood by buckets. The first bucket is still old auto, an...
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
In 1955, TV engineer Eugene Polley tried to free viewers from getting up during commercials, and the remote control changed living roomsThe remote control, debuting in 1955, revolutionized the television landscape by placing the power of choice in viewers' hands. No longer t...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
Ola’s valuation crashes 99%; Snapchat India ad pushHappy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Disp...
India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
Quote of the Day by Rumi: ‘Everything that is made beautiful and fair and lovely is made for the eye of…’ Words of wisdom on beauty and perception by Sufi mystic poetPersian poet and mystic Rumi, renowned for his "Quran in Persian," believed beauty requires a conscious observer. His teachings emphasize i...
Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
Delhivery January-March operating revenue jumps 30%; net profit flat at Rs 72 croreDelhivery's operating revenue surged 30% in the January-March quarter. The express parcel business saw a significant volume increase. Howev...
How Google engineer Bhasker Goel is rethinking monitoring to catch failures before they escalateGoogle Ads engineer Bhasker Goel is developing innovative monitoring systems to detect subtle failures in complex, distributed infrastructu...
Noida airport: Regulator AERA fixes Rs 490 UDF for departing domestic passengersAirports tariff regulator AERA has set the User Development Fee (UDF) for Noida International Airport at Rs 490 for departing domestic and ...
Instant house help startups see bookings top three million in April amid labour shortageAs platforms raise prices and battle for workers, questions are emerging around the long-term size and profitability of the 10-minute house...
Meta’s Threads surpasses 150 million daily active users, but monetisation remains a challengeMeta's Threads app now has 150 million daily users. Advertising is expanding globally on Threads and WhatsApp Status. However, Meta expects...