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ACCENTIV INDIA
Certificates are passe: Companies are designing rewards to be relevant and comprehensiveTop execs at Titan, Tech Mahindra, RPG Group, AB InBev, Accentiv, upGrad, Being Human Clothing, Runaya Group (sister company of Vedanta) an...- 13 Indians on jury of 62nd Cannes LionsJury members for other categories include Ashima Avasthi, creative director at BBC Worldwide, for Branded Content & Entertainment; Ashwini ...
- How credit card points are used to gift mid-day mealAccording to the Global Survey on Corporate Social Responsibility, 75 per cent of Indians were willing to spend more on socially-responsibl...
- Sunday ET: Loyalty programmes: Are points that consumers stockpile juicy enough to keep them coming back?While marketers emphasise the need for points, they have also realised they have to think beyond points to get their customers to stick wit...
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