CEO Prashant Gupta indicated that in the last 12 months, abof.com's gross merchandise value (GMV) in its peak month was Rs 25 crore, averag...

For instance, the new feature lets shoppers post questions like “where can I find a red floral dress?” or type a combination of price and p...

We have started to very explicitly mark our merchandise — Never on discount, said Abof CEO Prashant Gupta.

Some like Abof recently started selling on Amazon to gain from its traffic and prop up its visibility amid competition from well-entrenched...

The two traditional business houses have finally taken their businesses online but they will have to vie with more than 1,000 startups for ...

The fashion portal claims to have achieved a 95% accuracy rate through this simpler level of image-mapping technology.

At Myntra, the proportion of male shoppers is larger than that of women and the same is reflected in revenue contribution.

Abof.in, Aditya Birla Group's online fashion retail arm for apparel, footwear and accessories for men and women, is trying to solve the pro...

This is among the many value added services we provide to customers including a 3D trial room and on-spot exchange of apparel due to size i...

Abof, whose services cover 6,000 pin codes in over 500 cities in the country, reflects the trend of offline retailers that have chosen the ...

Abof, with its niche target and select portfolio, is not expected to clash with Trendin.com, the online store of group firm Madura Fashion ...

Abof.com will steer clear of offering deep dis counts to capture market share and will instead focus on offering personalised experiences t...

abof.com today said it aims to grab up to 15 per cent market share of the country's online fashion industry by FY 2019-20.

Prashant Gupta is responsible for the textiles-to-telecom conglomerate's e-commerce fashion venture Abof as its president and chief executi...

Abof.com, a fashion brand for clothing, footwear and accessories targeted at the millennials, is seeking to redefine the online shoppers’ e...

Unlike other shopping portals, abof will not give discounts and will display a curated collection rather than a lot of options.

Aditya Birla Group today launched its e-commerce portal for apparel -- abof.com -- as the company remained bullish on the online shopping s...