Abof — short for Aditya Birla Online Fashion — held a 20-minute townhall meeting and informed its employees that December 31 would be the l...

CEO Prashant Gupta indicated that in the last 12 months, abof.com's gross merchandise value (GMV) in its peak month was Rs 25 crore, averag...

For instance, the new feature lets shoppers post questions like “where can I find a red floral dress?” or type a combination of price and p...

We have started to very explicitly mark our merchandise — Never on discount, said Abof CEO Prashant Gupta.

Some like Abof recently started selling on Amazon to gain from its traffic and prop up its visibility amid competition from well-entrenched...

The company entered the online fashion retail business in April through AJIO.com, targeting shoppers with high-margin, curated fashion.

While the platform is fully functional now, the transition will take place in a phased manner when all the websites are up and running, acc...

The local ‘darzi’ is back in demand, being wooed by both online, offline retail cos that want to mend a sales gap that’s caused every time ...

The Tata Group’s entry follows online forays by several established conglomerates. Last week, Arvind Ltd launched its omni-channel platform...

“Young blood is needed to build a team and we will have to resonate with the youth if we are looking at new ventures,“ said Chikhlikar.

Abof, whose services cover 6,000 pin codes in over 500 cities in the country, reflects the trend of offline retailers that have chosen the ...

Abof, with its niche target and select portfolio, is not expected to clash with Trendin.com, the online store of group firm Madura Fashion ...

Abof.com will steer clear of offering deep dis counts to capture market share and will instead focus on offering personalised experiences t...

abof.com today said it aims to grab up to 15 per cent market share of the country's online fashion industry by FY 2019-20.

Abof.com, a fashion brand for clothing, footwear and accessories targeted at the millennials, is seeking to redefine the online shoppers’ e...

Unlike other shopping portals, abof will not give discounts and will display a curated collection rather than a lot of options.

Aditya Birla Group today launched its e-commerce portal for apparel -- abof.com -- as the company remained bullish on the online shopping s...