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AASHIRVAAD ATTA
HUL’s sale of 2-decade old brands unlikely to turn D-Street bitterThe FMCG on Friday signed a deal with Singapore-based Reactivate Brands International to divest the two brands in the “atta and salt” categ...17 Feb, 2023, 11.37 PM IST- A pandemic scheme has helped increase atta sales in South IndiaAccording to marketers, the Pradhan Mantri Garib Kalyan Yojana (PMGKY), which provided atta as one of the essentials to people to ease the ...25 May, 2022, 11.47 AM IST
- ITC adds breakfast items to its menuThe ready-to-cook, ready-to-mix and staples categories have higher margins compared with packaged commodities, but low penetration from bra...24 Nov, 2021, 09.43 AM IST
- ITC's food business crosses Rs 10,000 cr sales milestone in FY20, Rs 600 cr short of BritanniaRetail sales of ITC's Aashirvaad brand atta crossed Rs 6,000 crore in sales last fiscal, growing by over 30%, as per latest disclosure in a...07 Aug, 2020, 09.04 AM IST
- ITC expects collaborations with unlikely partners to open new distribution channelsIt had partnered with food delivery chains such as Domino's, Swiggy and Zomato along with community centric apps such as Apna Complex, My g...15 Apr, 2020, 08.07 PM IST
- ITC’s top eight FMCG brands cross the $2-billion milestoneThe packaged food business is projected to be the majority contributor to ITC’s goal to achieve Rs 1 lakh crore sales from the FMCG busines...07 Jun, 2018, 07.18 AM IST
- ITC mitigates input cost impact on packaged foods; emerges leader in potato chips in SouthThe Kolkata-based conglomerate with interests in cigarette, FMCG, hospitality and agri-business, said it is one the fastest growing branded...16 May, 2018, 08.23 PM IST
- ITC to file 3rd FIR in Delhi against videos on plastic in 'Aashirvaad Atta'We are now in the process to file another FIR in Delhi in coming few days, said ITC Divisional Chief Executive (Foods) Hemant Malik.16 Mar, 2018, 01.38 PM IST
- ITC wins favourable order on unfavourable videosViral videos that claimed to show plastic in Aashirvaad Atta have been barred by Bengaluru Civil Court on the grounds that the claims are f...12 Mar, 2018, 03.24 PM IST
- ITC's Aashirvaad becomes Rs 4,000 cr brand, forays into new segmentsThe company as part of its expansion plans is also expanding brand Aashirvaad into new segments as milk and ghee in the dairy category, bes...06 Mar, 2018, 07.12 PM IST
- Patanjali rapped for misleading hair oil, other advertisementsASCI has rapped Patanjali Ayurved for "false and misleading" claims in its various advertisements, including for its hair oil and washing p...26 May, 2016, 05.59 PM IST
- ITC enters dairy market, set to launch Aashirvaad gheeAashirvaad ghee will make its debut this Diwali as ITC enters the dairy market, extending the product range of its biggest non-cigarette br...05 Oct, 2015, 04.36 AM IST
- ITC now gets nearly 60% sales from non-cigarette businessesDeveshwar said that ITC was on track to achieve Rs 1 lakh crore revenue from the non-cigarette FMCG business by 2030.31 Jul, 2015, 12.50 PM IST
- ITC targeting Rs 1 lakh crore sales from new FMCG businessesDeveshwar said ITC’s newer FMCG businesses growth has been rated by a recent Nielsen report to be the fastest among the consumer goods comp...26 Jul, 2013, 01.05 PM IST
- HUL may relaunch Annapurna brand with new packagingThe FMCG major may either relaunch the brand with a new packaging or collaborate with modern trade to co-distribute and co-market it, said ...01 Jul, 2010, 12.00 AM IST
- 'There’s space for all to grow'More than seven years after ITC Ltd’s Foods division shot into the staples, confectionery and snack food categories, its brands such as Aas...01 Feb, 2010, 12.20 AM IST
- Atta is emotional subject with IndiansThe quality of chappatis determines the mood around the dining table, says ITC chief executive.01 Aug, 2007, 01.30 AM IST
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