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AAKAR INNOVATIONS
Why Padman alone can’t end the taboo in IndiaFrom the whispered request for sanitary pads to the quietly handed over black bag in cities, here's why menstruation still remains a taboo ...- Menstrual hygiene makers like Aakar Innovations, Saral Designs signal emergence of local brandsIn India, 80% women come under house arrest for this common occurrence, because brands in the market are at price points affordable only to...
- Affordable sanitary napkin makers like Aakar Innovations create a niche in market dominated by MNCsThe market, currently valued at Rs 4500 crore, is expected to touch Rs 21,000 crore in the next 7-10 years, as per industry estimates.
- Venture capital firms: On a mission to make money and change the worldVenture capital firms were pouring money into ideas in the e-commerce space, but they decided not to follow the crowd.
- The perils of not protecting intellectual property for new venturesSoothe Healthcare’s big dilemma ahead of the launch of its affordable sanitary napkin was whether or not to patent the technology and desig...
- Savoir Faire conquers Pune round of Brand Equity QuizIt’s only in the Brand Equity Quiz that teams of people barely pushing 30 qualify as grizzled veterans.
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