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AVOD MARKET IN INDIA
Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...
- JioStar likely to remove entertainment content from YouTube from May 1JioStar plans to remove its entertainment content from YouTube by May 1 to curb subscriber migration from pay-TV to free digital streaming....
- India's TV, digital video revenues are projected to reach $17 billion by 2028In 2023, the report said the APAC video industry posted 5.5% growth, reaching $145 billion, primarily due to a 13% increase in online video...
- JioCinema launches ₹999 yearly subscription plan for Hollywood contentThe premium subscription will allow users to watch Hollywood content from multiple studios on any device at the highest video and audio qua...
- Microsoft’s GitHub fires almost half of India workforce; ad-based OTTs set to take offAfter announcing in February that it will reduce its workforce by 7%, Microsoft-owned code-sharing and publishing service GitHub laid off 4...
- Diverse content, new users to drive ad-based OTT business growth"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...
- Ad video-on-demand biz on growth trackAVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...
- Subscription video-on-demand may grow faster than ad-led platforms, says DeloitteJehil Thakkar, partner, media and entertainment sector leader, Deloitte India, said, "The hybrid model offers a balancing act, providing ac...
- Tata Neu taps Amazon’s Akash Banerji to head content and entertainment verticalBanerji, who was heading marketing of the central mobile biz development unit at Amazon, will oversee the entire content vertical, includin...
- Indian streaming industry expected to grow $13-15 billion over the next decadeThe OTT (over-the-top) industry is constantly growing and is one of the most competitive amongst emerging markets with over 40 players repr...
- ZEE5 partners TVF for originals, library contentThe deal will allow ZEE5 to exclusively stream new TVF originals and subsequent seasons of iconic shows like ‘Pitchers’, ‘Tripling’, ‘Humor...
- Amazon taps Voot’s Akash Banerji to head marketing of central mobile biz development unitThe central unit works across Amazon's different businesses - Prime, Prime Video, Music and Kindle and the multiple strategic distribution ...
- MX Player named top streaming app in India in 2019On Thursday, MX Player was named the top streaming app in India for 2019 by App Annie, a San Francisco-based research firm that specialises...
- Viacom18 sets ambitious targets for Voot; to launch 30 Originals, Voot Kids this fiscalVoot, which clocks around 40-50 million MAUs at present, is targeting 100 million MAUs by end of FY2019-20.
- Indian OTT market can hit $5 billion in 5 years, says Boston Consulting GroupThe OTT content market in India is at an inflection point, BCG said in a recent report, Entertainment Goes Online.
- Indian OTT market has a potential to reach $5bn by 2023: BCGThe report points out that even as the market is largely advertising-led, consumers are willing to pay also.
- Star India rejigs Hotstar service to drive growthHotstar had received Rs 516 crore in funding in July from Star US Holdings, and has plans to increase investment in original content. The s...
- Viacom to launch video-on-demand service soonViacom18 is ready to enter the Indian over-the-top (OTT) video streaming space with the launch of ‘VOOT’ by the end of this month.
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