IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertisingIntegral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...
MP Class 5 Results 2026 link & Time: Check when and where to download scorecards of rskmp.in, changed timings, alternative websites, details in marksheet and moreRSK MP Board Class 5th Result: The Rajya Shiksha Kendra (RSK), Madhya Pradesh, is all set to announce the MP Board Class 5 examination resu...
JioStar likely to remove entertainment content from YouTube from May 1JioStar plans to remove its entertainment content from YouTube by May 1 to curb subscriber migration from pay-TV to free digital streaming....
Prime Video to launch ad-free subscription tier at higher price in IndiaAmazon Prime Video will add ads to its shows and films for Indian users in 2025. Users can choose an ad-free tier for a higher price. The c...
Amazon merges MX Player with miniTV to launch ‘Amazon MX Player’This comes months after ET reported that Amazon agreed to acquire MX Player from Times Internet as part of a strategy to strengthen its vid...
Indian OTT universe grew 14% to 547 million in 2024: OrmaxAccording to the Ormax OTT Audience Report, 2024 saw a 14% increase in the Indian OTT audience, driven by a 21% rise in AVOD users. SVOD sa...
IN10 makes key appointments to its leadership teamIN10 Media Network has appointed four senior leaders: Amarpreet Singh Saini as VP of Content & Strategy at Filamchi Bhojpuri, Manish Soni a...
India's TV, digital video revenues are projected to reach $17 billion by 2028In 2023, the report said the APAC video industry posted 5.5% growth, reaching $145 billion, primarily due to a 13% increase in online video...
MX Player signs content deal with DistroTVDistroTV offers more than 270 channels worldwide and 180 in India. Its growing content line-up includes news, sports, movies, music, entert...
Microsoft’s GitHub fires almost half of India workforce; ad-based OTTs set to take offAfter announcing in February that it will reduce its workforce by 7%, Microsoft-owned code-sharing and publishing service GitHub laid off 4...
Diverse content, new users to drive ad-based OTT business growth"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...
Ad video-on-demand biz on growth trackAVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...
KC Global Media and Chicken Soup for the Soul Entertainment sign pact for international expansionThe companies said in a statement that the agreement would further enhances growth across Asia. Both the companies also anticipate launchin...
Subscription video-on-demand may grow faster than ad-led platforms, says DeloitteJehil Thakkar, partner, media and entertainment sector leader, Deloitte India, said, "The hybrid model offers a balancing act, providing ac...
ZEE5 partners TVF for originals, library contentThe deal will allow ZEE5 to exclusively stream new TVF originals and subsequent seasons of iconic shows like ‘Pitchers’, ‘Tripling’, ‘Humor...
Viacom18 sets ambitious targets for Voot; to launch 30 Originals, Voot Kids this fiscalVoot, which clocks around 40-50 million MAUs at present, is targeting 100 million MAUs by end of FY2019-20.
Viacom to launch video-on-demand service soonViacom18 is ready to enter the Indian over-the-top (OTT) video streaming space with the launch of ‘VOOT’ by the end of this month.