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ASCI REPORT
Offshore betting ads growing despite ban on online money games: ASCIOffshore betting promotions are proliferating across India, despite the government's crackdown on online gambling and its related advertise...- In FY26, 97% of violative ads were on digital platforms, 4/5ths of them on Meta: AsciNew data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Digital media accounted for 97% of ad violations in H1 FY26, illegal betting most violative categoryDigital media dominates India's advertising violations, with Meta platforms leading the surge. Illegal betting ads, often disguised, are a ...
- Advertising council to use AI, ML tools to tackle digital challengesThe Advertising Standards Council of India is embracing technology. Its new chairman plans to use artificial intelligence to make ad regula...
- Offshore betting and real estate top ad violations in ASCI’s 2024-25 reportOffshore betting and real estate led advertising violations in 2024-25, according to ASCI's report, accounting for 68% of total breaches. D...
- ASCI teams up with online gaming industry to tackle offshore betting adsThe Advertising Standards Council of India has joined forces with multiple gaming federations to address illegal offshore betting and gambl...
- Two-thirds of 'digital stars' on social media violating influencer guidelines: ASCIASCI found that 69% of India's top social media influencers breached advertising norms, exposing over 110 million followers to undisclosed ...
- D2C brands reduce ads amid complaints about misleading claimsHonasa Consumer, owner of Mamaearth, has reduced influencer posts after being named the biggest violator of advertising content for FY24. O...
- 81% of ad violations were on account of misleading claims in FY24: ASCIASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81...
- Indian consumers want more inclusivity in advertising: Kantar, ASCI-UA reportThe report, which draws insights from large advertisers such as Diageo, HUL and Disney Star, said key dimensions of diversity and inclusion...
- Massive jump in complaints against celebrities; gaming the most violative sector: ASCI"In spite of the Consumer Protection Act now legally requiring celebrities to do their due diligence when they appear in ads, in 97 per cen...
- Trust is the buzzword for influencer industry. Here's whyAs the simple act of purchase becomes more of an experience of consumption, consumers are looking for guidance and tend to trust those voic...
- ASCI report on edtech ads flags tall promises, gender stereotypingSeven in 10 parents felt that edtech advertisements make promises that are difficult to deliver in student performance, according to a stud...
- ASCI processed 5,532 ads in 2021-22, 48% of them digitalNearly 48% of the 5,532 ads ASCI processed were digital ones, the report said. With its influencer guidelines coming into force last year, ...
- ASCI, FSSAI collaborate to curb misleading claims in foods & beverages adsA report by media agency Zenith said India will be the fastest-growing market for FMCG brands’ F&B advertising over the next three years wi...
- FSSAI signs pact with ASCI to check misleading advertisementsThe agreement also requires ASCI to report to FSSAI non- compliance of ASCI's decisions for further action as required per provisions of th...
- ASCI introduces new steps to eradicate misleading advertisementsAdvertising Standards Council of India said it has introduced several steps to ensure faster action against violators of its code and guide...
- Govt asks broadcasters to comply with ASCI advertisement codeThe govt has cautioned DTH service providers, multi-service operators and TV channels against airing ads in violation of the self-regulatio...
- Complan told not to make tall claimsThe advertising Standards Council of India (ASCI) has sent a notice to Heinz India to either modify or withdraw an advertisement which clai...
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