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ASCI ON CRYPTO
Regulator to keep eye on violation of ad rules during IPLLast year during the IPL, the ad regulator had named 14 brands to be found violating its code of guidelines. Since then, the regulator has ...- Ecommerce ‘dark patterns’ an unfair trade practice: GovtThe issue of dark patterns is now an increasing concern for those working in the area of ecommerce. Dark patterns mainly pertain to adverti...
- ASCI processed 5,532 ads in 2021-22, 48% of them digitalNearly 48% of the 5,532 ads ASCI processed were digital ones, the report said. With its influencer guidelines coming into force last year, ...
- Prosus reports strong growth in India; ASCI flags over 400 crypto ads in five monthsLast year, Prosus NV invested more than $1.03 billion in various Indian startups, including Swiggy, Byju’s, Eruditus and Meesho. Now, the D...
- More than 400 ads on crypto violated guidelines: Ad councilCrypto advertisements between January and May 2022 by social media influencers red-flagged by the body
- Celebrities must do their homework before endorsing crypto, says ad bodyASCI is a self-regulatory body, and its guidelines are not legally binding. In case of a breach, the standards body has in the past publish...
- Industry divided over Sebi's proposal to ban celebrities in crypto adsAccording to multiple media reports, the capital markets regulator said public personalities could be held accountable if crypto ads are fo...
- Top cryptocurrency exchanges not to advertise during IPLThe decision was taken by the Blockchain and Crypto Assets Council (BACC), which has more than two dozen crypto exchanges and crypto-relate...
- Ahead of new ad norms, will crypto players go all guns blazing this IPL season?Crypto firms are expected to dominate advertisement space in the upcoming edition of the IPL, following the government’s announcement to ta...
- Celebs want indemnity from litigation following ASCI guidelines on virtual digital assetsActors, online influencers insert additional indemnity clauses in their contracts with crypto exchanges
- What ASCI's new crypto guidelines meanASCI, in its order, observed that advertising for VDAs, commonly referred to as crypto or NFT products, has been very aggressive over the p...
- ASCI issues guidelines for promotion and advertisement of crypto, NFTsThe Advertising Standards Council of India (ASCI) said on Wednesday that all virtual digital asset (VDA) products and services should carry...
- Top cryptocurrency prices today: Bitcoin, Ethereum, Dogecoin shed up to 5% eachBarring Terra all of top digital tokens were trading lower. Avalanche plunged more than 7 per cent, whereas Bitcoin, Ethereum, Cardano, and...
- ASCI frames guidelines for advertising & promotion of crypto assetsFocusing on the unregulated nature of VDAs, the council has prohibited the use of words such as 'currency', 'securities', 'custodian' and '...
- India's cryptocurrency sector likely to update code of conductAn industry body made up of crypto selling platforms may appoint tax experts from Big Four audit firms for guidance, add warning labels whi...
- ASCI in talks with Centre to refresh crypto ad guidelines“While the crypto exchanges have paused advertising and are awaiting clarity from the government, they are all making blueprints for fresh ...
- Large cryptocurrency players say no to new ads till rules are setThe decision was taken this week at a meeting held by the Blockchain and Crypto Asset Committee, an arm of the industry body Internet and M...
- Large crypto players say no to new ads till rules are setThe decision was taken this week at a meeting held by the Blockchain and Crypto Asset Committee, an arm of the industry body Internet and M...
- Celebs endorsing crypto firms must check claims or face action: ASCI headCrypto platforms flush with risk capital have been roping in top celebrities like Ranveer Singh and Ayushmann Khurrana to advertise crypto ...
- Crypto exchange ads under ASCI scannerCoinSwitch Kuber, ZebPay and WazirX are among the crypto exchanges that advertise prominently across platforms, capitalising on a spike in ...
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