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ASCI GUIDELINES
ASCI urges LinkedIn influencers to disclose brand partnerships for ethical marketingASCI has advised LinkedIn influencers to disclose their connections with brands they promote to ensure compliance with regulations. This st...14 Jan, 2025, 02.23 PM IST- ASCI issues guidelines to promote honest environmental claims in adsThe guidelines require comparative claims like "greener" or "friendlier" to be supported by evidence of the advertised product or service p...18 Jan, 2024, 08.15 PM IST
- ASCI Releases draft guidelines to check environmental claims in advertsDeveloped by a multi-stakeholder task force, including environmental experts, these guidelines aim to ensure that advertisements are free f...16 Nov, 2023, 11.21 PM IST
- Advertising Standards Council releases draft guidelines for education sectorAds must also not portray average or poor-scoring students as demotivated, depressed, unhappy or receiving less appreciation from parents, ...14 Mar, 2023, 01.59 PM IST
- More than 400 ads on crypto violated guidelines: Ad councilCrypto advertisements between January and May 2022 by social media influencers red-flagged by the body27 Jun, 2022, 05.07 PM IST
- Smear campaigns against Meesho might be violating guidelines, says Advertising CouncilMeesho said on June 2 that a Twitter user exposed concerted campaigns against the company by social media influencers10 Jun, 2022, 06.46 PM IST
- What ASCI's new crypto guidelines meanASCI, in its order, observed that advertising for VDAs, commonly referred to as crypto or NFT products, has been very aggressive over the p...24 Feb, 2022, 11.44 PM IST
- ASCI issues guidelines for promotion and advertisement of crypto, NFTsThe Advertising Standards Council of India (ASCI) said on Wednesday that all virtual digital asset (VDA) products and services should carry...24 Feb, 2022, 09.28 AM IST
- ASCI frames guidelines for advertising & promotion of crypto assetsFocusing on the unregulated nature of VDAs, the council has prohibited the use of words such as 'currency', 'securities', 'custodian' and '...23 Feb, 2022, 01.36 PM IST
- Bollywood actors Ranveer Singh, Jacqueline Fernandez violate ASCI’s influencer guidelinesAdvertising Standards Council of India (ASCI) issued a report on Thursday that highlighted the names of 28 influencers including Bollywood ...29 Jan, 2022, 12.06 PM IST
- ASCI in talks with Centre to refresh crypto ad guidelines“While the crypto exchanges have paused advertising and are awaiting clarity from the government, they are all making blueprints for fresh ...02 Dec, 2021, 06.00 AM IST
- ASCI guidelines to filter out forced claims: BrandsIndia’s largest packaged foods company Nestle which makes Maggi noodles and Milkmaid condensed milk, and also uses influencers in advertisi...28 May, 2021, 01.33 PM IST
- ASCI influencer marketing rules may impact ad spending temporarilyMarketers expect a marginal drop in influencer ad spends as a result of the ASCI influencer guidelines coming into force but said things ma...24 Feb, 2021, 05.38 AM IST
- Advertising industry regulator ASCI to set up task force for monitoring OTT ads“Advertising on OTT was not part of ASCI guidelines earlier; we are now working with the ministry of information & broadcasting to form gui...28 Jan, 2021, 11.53 PM IST
- Advertisements for products being reworked after ASCI puts onus of benefit-based claims on celebsThe guidelines say all endorsements or representation of opinions must reflect genuine, reasonably current opinions of individuals.17 May, 2017, 01.16 AM IST
- HUL pulled up for misleading Vim bar adAs a responsible marketer and member of ASCI, we have always complied with ASCI guidelines and recommendations. We will suitably modify the...13 Dec, 2016, 03.17 PM IST
- FSSAI signs pact with ASCI to check misleading advertisementsThe agreement also requires ASCI to report to FSSAI non- compliance of ASCI's decisions for further action as required per provisions of th...29 Jun, 2016, 01.24 AM IST
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