India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
14 May, 2026, 12.41 PM IST
ASCI teams up with online gaming industry to tackle offshore betting adsThe Advertising Standards Council of India has joined forces with multiple gaming federations to address illegal offshore betting and gambl...
18 Feb, 2025, 02.32 PM IST
ASCI to raise EaseMyTrip claims with Centre; Portal files civil lawsuitEaseMyTrip in an advertisement claimed it is India's "second largest online travel aggregator", which was found to be misleading by ASCI's ...
14 Feb, 2022, 08.41 AM IST
ASCI, FSSAI collaborate to curb misleading claims in foods & beverages adsA report by media agency Zenith said India will be the fastest-growing market for FMCG brands’ F&B advertising over the next three years wi...
05 Jul, 2021, 06.40 PM IST
Advertising watchdog asks Airtel to modify or withdraw 'fastest network' adRejecting the findings of the Fast Track Complaints Committee (FTCC) of ASCI, Bharti Airtel said it would file an appeal against it.
31 Mar, 2017, 05.38 PM IST
Reckitt Benckiser takes Advertising Standards Council of India to High CourtReckitt said it disagreed with the recommendation and has taken the ASCI to the Delhi High Court, making it a rare case of a large multinat...
29 Sep, 2016, 09.34 AM IST
Patanjali under lens for misleading advertisingRamdev promoted FMCG company Patanjali has found itself under the scanner of the country's advertising watchdog again.
05 Jul, 2016, 10.56 AM IST
FSSAI signs pact with ASCI to check misleading advertisementsThe agreement also requires ASCI to report to FSSAI non- compliance of ASCI's decisions for further action as required per provisions of th...
29 Jun, 2016, 01.24 AM IST
ASCI's portal to help consumers get complaints resolved soonerASCI has introduced features on its newly designed website to help consumers get speedy resolution of cases.
05 Sep, 2013, 04.50 PM IST
- ASCI pulls up Emami, Havells for misleading advertisements
ASCI has pulled up 11 companies, including FMCG firm Emami and electrical goods maker Havells, during November 2012 for misleading advertis...
05 Feb, 2013, 06.42 PM IST
- Strengthen ASCI instead of setting up parallel authority: CII
CII today came out against the government move to set up a "parallel administrative authority" to deal with misleading advertisements, sayi...
01 Oct, 2012, 08.02 PM IST
- ASCI identifies 55 potentially misleading advertisements
NAMS has identified 55 advertisements in print and on TV that could likely mislead the audience or make false and unsubstatiated claims.
07 Jun, 2012, 07.44 PM IST
- Advertising Standards Council of India eyes govt collaboration for more effective regulation
Sectoral watchdog ASCI is seeking collaboration with the government to strengthen regulation in advertising.
09 Nov, 2011, 03.33 PM IST
- Govt asks broadcasters to comply with ASCI advertisement code
The govt has cautioned DTH service providers, multi-service operators and TV channels against airing ads in violation of the self-regulatio...
30 Nov, 2007, 03.05 PM IST
- Admen worried over govt move to override ASCI powers
India's advertising fraternity is concerned about the overriding powers that the draft Broadcasting Services a Regulation Bill, 2007 has en...
31 Jul, 2007, 11.30 PM IST
- Complan told not to make tall claims
The advertising Standards Council of India (ASCI) has sent a notice to Heinz India to either modify or withdraw an advertisement which clai...
31 Jan, 2007, 04.36 AM IST
- ASCI code made compulsory for TV ads
Govt by a notification on August 2 has asked all concerned authorities to ensure that Advertising Standards Council of India (ASCI) codes a...
10 Aug, 2006, 05.14 PM IST