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ASCI ADS
Offshore betting ads growing despite ban on online money games: ASCIOffshore betting promotions are proliferating across India, despite the government's crackdown on online gambling and its related advertise...- Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...
- In FY26, 97% of violative ads were on digital platforms, 4/5ths of them on Meta: AsciNew data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- ASCI teams up with online gaming industry to tackle offshore betting adsThe Advertising Standards Council of India has joined forces with multiple gaming federations to address illegal offshore betting and gambl...
- 81% of ad violations were on account of misleading claims in FY24: ASCIASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81...
- Digital media continues to be biggest source of ad violations: ASCIASCI observed a significant increase in ads directly violating the Drug and Magic Remedies Act of 1954, leading to the issuance of intimati...
- ASCI's new academy to encourage 'responsible, progressive' advertisingThe academy, which will formally launch on August 28, looks to work with current and future industry professionals looking to understand ad...
- ASCI processed 5,532 ads in 2021-22, 48% of them digitalNearly 48% of the 5,532 ads ASCI processed were digital ones, the report said. With its influencer guidelines coming into force last year, ...
- More than 400 ads on crypto violated guidelines: Ad councilCrypto advertisements between January and May 2022 by social media influencers red-flagged by the body
- Body spray ad was potentially in serious violation of regulation, says ASCIAfter seeing the ad campaign, the Advertising Standards Council of India (ASCI) immediately invoked a special process called "Suspended Pen...
- ASCI frames guidelines for advertising & promotion of crypto assetsFocusing on the unregulated nature of VDAs, the council has prohibited the use of words such as 'currency', 'securities', 'custodian' and '...
- ASCI identifies 6 types of offensive adsThese include ads that promote fair skin and certain body shapes, which create pressure on parents and kids in the field of education, thos...
- ASCI, FSSAI collaborate to curb misleading claims in foods & beverages adsA report by media agency Zenith said India will be the fastest-growing market for FMCG brands’ F&B advertising over the next three years wi...
- ASCI influencer marketing rules may impact ad spending temporarilyMarketers expect a marginal drop in influencer ad spends as a result of the ASCI influencer guidelines coming into force but said things ma...
- ASCI pulls up HUL, Dabur, Uber, others for misleading adsThe Customer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) received 319 complaints during the month of October.
- Reckitt Benckiser takes Advertising Standards Council of India to High CourtReckitt said it disagreed with the recommendation and has taken the ASCI to the Delhi High Court, making it a rare case of a large multinat...
- Patanjali ads unsubstantiated, misleading: ASCIThe Advertising Standards Council of India (ASCI) said that Patanjali Ayurved "unfairly denigrates" products of its rivals in the advertise...
- ASCI identifies 55 potentially misleading advertisementsNAMS has identified 55 advertisements in print and on TV that could likely mislead the audience or make false and unsubstatiated claims.
- ASCI launches initiative to track misleading adsThe Advertising Standards Council of India (ASCI) today launched an initiative to track and control misleading advertisements.
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