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AR CREATIVITY AND COMMUNICATION
Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...- When “Reliable” Becomes More Important Than Being SkilledWorkplaces often reward employee reliability over capability. This practice can hinder career growth and recognition for skilled individual...
- ET Snapchat Gen Z Index: How Gen Z is changing shopping, careers and brand loyalty in IndiaGen Z in India prioritizes authenticity, value, and personal meaning over traditional brand prestige. They seek relatable recommendations, ...
- 'AR Rahman made Hindi lyrics secondary' claims Rabbi Shergill, says 'It's not his fault, he doesn't...'Singer Rabbi Shergill admires composer AR Rahman's musical genius. However, Shergill notes a shift in Hindi film music. He feels lyrics hav...
- 6 promising careers in the gaming industry in 2025The gaming industry has evolved into a multi-billion-dollar powerhouse, offering diverse careers beyond development. Key roles include Game...
- Highest number of lenses published on Snapchat come from India: Snap CTOSnap claims to have claims to has more than 375,000 creators worldwide in augmented reality (AR) ecosystem that have built over 4 million A...
- Meta has launched the world's 'most advanced' glasses. Will they replace smartphones?Meta chief Mark Zuckerberg called Orion "the most advanced glasses the world has ever seen". He said they offer a "glimpse of the future" i...
- Interested in gaming? Here are the colleges and skills you should look atThe gaming industry offers promising career opportunities for freshers with a blend of technical and creative skills. Key competencies incl...
- Big slump in pay hikes for techies switching jobs; financial report card for Nykaa, Dunzo, PB FintechEmployees at Indian IT firms are not getting the salary hikes they were used to on switching jobs anymore, data from staffing companies sug...
- From writing codes to drug development, generative AI is reshaping various industries: Anshul RustaggiFrom synthesising medical images and predicting novel drugs in healthcare, to creating art and video game levels in entertainment, generati...
- Snap expands chatbot My AI with ability to create images; says Snapchat+ has 3 million subscribersThe announcement came at Snap's annual Partner Summit. The company aims to use the technology to speed up its development of augmented real...
- People still don't know what metaverse is all about: Tim CookApple CEO Tim Cook has said that while many tech companies are bullish on metaverse, he is not sure if the average person can tell you what...
- Snap launches studio to help brands create augmented reality adsThe new studio, Arcadia, will help brands build AR experiences not just for Snapchat, but any other social media apps.
- Snapchat crosses 60 million users milestone in India, clocks over 150% growth in DAUsGlobally, Snapchat had 265 million daily active users in the December 2020 quarter. Over 5 billion 'snaps' were created daily on average by...
- Let’s talk digital: Win the festive season by driving brand discovery through Facebook and InstagramDiscovery and inspiration and reminding consumers of their favourite brands & evoking emotions can unlock growth. With increased adoption o...
- Kommune Brand Communications and techARC unveil 1st edition of ‘TechKomms’Report on Trends in Public Relations and Communication in ICT
- Apple WWDC 2018: New iOS12, macOS Mojave update with dark mode, redesigned App Store, & moreApple introduced some major upgrades to almost all its platforms, starting with the much-anticipated iOS 12.
- Taproot India makes in-road into AirtelTaproot India, an independent advertising agency based out of Mumbai has made inroads into Airtel.
- Cell phone majors ring up stars to count sales figuresAlmost all major cell phone brands today have a popular face to boot. While Sony Ericsson boasts of Hrithik Roshan, Motorola has Abhishek B...
- Airtel eyeing 'iconic' brand statusIn 2003, the story of a little boy and his pug redefined mobile telephony advertising in the country.
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