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AI LABELLING MANDATE
UPI underdogs seek fair play; WhatsApp tightens scam defencesSmaller UPI players will meet NPCI to curb the growth of industry leaders PhonePe, Google Pay and Paytm. This and more in today’s ETtech To...29 Apr, 2026, 07.43 PM IST- Constant AI labelling, lasting pain: Why govt's label mandate could reshape social mediaIndia's MeitY is proposing a significant new rule for social media platforms. Platforms must now display labels on synthetic content contin...23 Apr, 2026, 12.28 AM IST
- MeitY adds stricter AI labelling rule, extends feedback deadline to May 7The Ministry of Electronics and IT has proposed stricter norms mandating continuous, clearly visible labels on AI-generated content through...22 Apr, 2026, 12.55 AM IST
- Iconiq, go-to wealth adviser for tech’s elite, is putting billions into AIIconiq is expanding aggressively into venture capital, investing billions in AI startups like Anthropic. Leveraging elite global networks, ...17 Apr, 2026, 10.47 PM IST
- Govt mulls authorising more ministries to issue content takedown ordersDiscussions are on with Defence, Ministry of External Affairs, and Ministry of Home Affairs, government sources said adding that once decid...18 Mar, 2026, 06.57 PM IST
- India sets 3 hr deadline for social media platforms to take down AI-generated, deepfake contentIndia has issued a new order for social media platforms. All AI-generated content must now be clearly labeled. These labels and their embed...10 Feb, 2026, 05.47 PM IST
- Industry consultations on mandatory labelling of AI-generated content over, rules soon: IT SecyNew Delhi is set to release rules for mandatory AI-generated content labelling. The government has consulted with the industry, which has s...23 Dec, 2025, 04.56 PM IST
- Social media platforms roll out features to label AI contentYouTube, Facebook, and Instagram now require users to label AI-generated or modified content in accordance with new government regulations ...24 Nov, 2025, 09.53 AM IST
- Creative industry flags MeitY’s 10% AI label rule as overreachThe creative industry is pushing for exemptions from a proposed 10% screen or duration labelling rule for AI-generated content. They argue ...28 Oct, 2025, 10.51 AM IST
- Global tech reviewing AI-labelling mandate as India curbs deepfakesMajor tech players like Microsoft, OpenAI, and Google are scrutinizing India's recent policy that requires clear labeling of AI-generated p...27 Oct, 2025, 06.00 AM IST
- Click, label, share: How India wants to tame AI-generated content on social mediaIndia's proposed IT Rules 2021 amendments mandate labeling for synthetic AI-generated content on social media. While aiming for transparenc...24 Oct, 2025, 11.01 PM IST
- Govt not asking creators to restrict AI content, only to label it: IT secretary KrishnanThe draft IT rules proposing that creators label AI-generated material aim to ensure transparency, allowing users to make informed decision...23 Oct, 2025, 06.47 PM IST
- New IT rules explained: Deepfakes must be labelled, takedowns only by senior officialsNew rules are coming for AI-generated content in India. All synthetic videos, images, text, and audio must carry a clear label. This aims t...23 Oct, 2025, 04.05 PM IST
- Labelling of AI-generated a step toward ensuring authenticity in digital content: ExpertsLabelling AI generated material and embedding non-removable identifiers will help users distinguish real content from synthetic, serving as...22 Oct, 2025, 09.51 PM IST
- Centre moves to regulate deepfakes, AI media; MeitY proposes amendments to IT rulesMeitY has proposed amendments to the IT rules to regulate AI-generated content, including deepfakes. Platforms must label synthetic media c...22 Oct, 2025, 09.20 PM IST
- Govt's AI framework set to seek mandatory AI content labellingThe government is studying recent laws in China mandating such labelling, as well as European Union's AI Act, which has put in place unprec...14 Oct, 2025, 06.00 AM IST
- YouTube mandates labelling of synthetic, AI-generated contentYouTube requires creators to label synthetic and AI-generated content for transparency. The platform aims to enhance viewer trust by disclo...21 Mar, 2024, 01.49 PM IST
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