Searched for
AI IN ADVERTISING
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
Udaan faces creditor heat; Bhavin Thurakia's fifth rodeoCreditors have dragged B2B ecommerce firm Udaan’s parent to Singapore court over a bond default. This and more in today's ETtech Top 5.
Zeta cofounder Bhavin Turakhia launches AI startup Neo with $30 million personal investmentNeo is Turakhia’s fifth company after Directi, Radix, Titan and Zeta. The platform is being built to bring tasks, documents, knowledge and ...
ShareChat, India’s Meta rival, plans $400 million IPO next yearSocial media giant ShareChat is gearing up for a potential $400 million IPO next year, marking a significant turnaround after a period of c...
US Stocks: Meta building cloud business to sell AI computing, says report; shares riseMeta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...
Meta building cloud business to sell excess AI capacity, Bloomberg News reportsMeta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...
VC fundraising hits wall; WhatsApp’s new privacy headacheIndian VC firms are facing their hardest fundraising year in a decade as LPs tighten filters and demand cash returns. This and more in toda...
Fear and anger brew inside Meta amid AI frenzyA frenzied push for artificial intelligence dominance comes with a different kind of cost for Meta, where massive layoffs, employee surveil...
'This could be a disaster': From Ankur Warikoo to Vijay Shekhar Sharma, why India's startup leaders are worried about Kunal Shah's first move at WhatsAppWhatsApp's new username feature, allowing users to connect without sharing phone numbers, has raised significant concerns about potential i...
Alphabet debuts in Dow Jones Industrial Average as index tilts toward techIts shares rose 3.7% to $350.24, offering one of the biggest boosts to the 30-member Dow. The company replaced Verizon on the index, S&P ...
Amazon CEO meets Modi; Delhivery investors cash outAmazon CEO Andy Jassy met Prime Minister Narendra Modi as the company outlined its long-term plans for India. This and more in today’s ETte...
Anthropic expands hiring for AI infra roles in A-Pac amid surge in demandThe hiring push comes as Anthropic works to expand its computing capacity beyond the US. The company had said in a blog post in April that ...
All you need to know about Meta’s Instagram, Whatsapp and Facebook subscription plans in IndiaMeta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features f...
Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...
India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
Talent shortage slows AI project progress beyond pilot stagesIndia faces a looming AI talent crisis, with projections indicating a shortage of over a million professionals by 2027. Companies are strug...
Who is Will Cathcart? WhatsApp leader exits after steering it through privacy battles, monetisation pushCathcart’s departure comes at a time when WhatsApp is in the middle of a transition. Under him, the platform recently rolled out Meta’s AI ...
Meta AI glasses pilot faces privacy scrutinyPrivacy experts are flagging significant risks with Meta's AI glasses pilot for visually impaired citizens in Gujarat. Concerns centre on p...
AI-generated ads should be exempt from EU transparency rules, retail association saysThe European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has bee...
Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...