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AI IMPACT ON IT INDUSTRY
AI is everywhere. But which products are truly transforming business?The next wave of business transformation is being driven by AI products that deliver measurable results. The ET Most Innovative AI Product ...15 Jun, 2026, 01.05 PM IST- India leads globally in AI-driven revenue growth expectations: BCG surveyIndian marketers anticipate significant AI-driven revenue growth. India leads globally in adopting agentic commerce, a new marketing approa...15 Jun, 2026, 01.04 PM IST
- How AI is quietly rewriting the rules of filmmakingAI is reshaping filmmaking in a way where it is directly bringing the journey from idea to screen. While Hollywood is adopting it cautiousl...15 Jun, 2026, 11.03 AM IST
- Agentic AI adoption drives stronger governance oversight, risk controlsIndian companies are prioritising local AI rules over international ones. They are focusing on ethics, identity, and privacy as AI adoption...15 Jun, 2026, 09.28 AM IST
- AI innovation or AI illusion? The question every AI product must answer in 2026As AI becomes commonplace, innovation is no longer defined by advanced technology alone. This article explores the evolving benchmarks of A...12 Jun, 2026, 05.22 PM IST
- What enterprises are now demanding from AI, and who is actually meeting the markThe AI market has moved past potential. Enterprises are now evaluating products on a single metric: measurable business impact. The ET Most...12 Jun, 2026, 04.12 PM IST
- Adobe CFO exit fans strategy worries despite outlook raiseDurn's exit comes only three months after long-time CEO Shantanu Narayen decided to step down, leaving the company's trajectory uncertain ...12 Jun, 2026, 08.02 AM IST
- EY launches Bengaluru AI centre to help firms test and scale AI transformationEY has launched a state-of-the-art 40,000-square-foot AI innovation hub in Bengaluru, designed to support clients in the exploration and de...11 Jun, 2026, 04.20 PM IST
- Not every AI product is an innovation. Here's what the difference looks like.The AI market is no longer short on products, it is short on impact. As enterprise adoption accelerates, the benchmark for innovation is sh...11 Jun, 2026, 02.44 PM IST
- Fable 5: Anthropic's latest AI model could transform IT, but at a costAnthropic's Fable 5 AI model showcases advanced agentic coding, capable of autonomous complex task completion and outperforming benchmarks....11 Jun, 2026, 06.00 AM IST
- ET AI Hackathon 2.0: How Octave is connecting AI talent with real-world innovationAs India's AI ecosystem evolves, the focus is increasingly shifting from experimentation to impact. Through its partnership with ET AI Hack...10 Jun, 2026, 06.37 PM IST
- India can take the lead in applying AI in industries: SAP CEO Christian KleinSAP CEO Christian Klein believes India can lead in applying AI to industries like manufacturing and finance, rather than just replicating l...10 Jun, 2026, 08.52 AM IST
- IIT Hyderabad launches AI hub with JICA to boost Indo–Japan AI collaborationThe AI Innovation Hub at IIT Hyderabad, with JICA and Japanese partners, strengthens Indo–Japan AI collaboration by focusing on practical s...09 Jun, 2026, 04.37 PM IST
- From AI pilots to enterprise-wide transformation: How scalable AI products are creating real business impactAs enterprise AI adoption accelerates, organisations are placing greater emphasis on products that can be deployed, scaled, and integrated ...09 Jun, 2026, 04.02 PM IST
- Why ET AI Hackathon 2.0 could be one of the most valuable AI opportunities of the yearAs AI adoption accelerates across industries, the demand for professionals who can build practical solutions continues to grow. ET AI Hacka...09 Jun, 2026, 01.17 PM IST
- Which AI products are actually delivering results? The innovations defining enterprise AI in 2026The AI era has moved from potential to proof. In 2026, the products that matter are not the most complex; they are the ones delivering meas...09 Jun, 2026, 12.47 PM IST
- How AI companies are using industry recognition to build credibility and growthAs AI adoption accelerates across industries, innovation alone is no longer enough. Visibility, credibility, and industry recognition are i...08 Jun, 2026, 04.31 PM IST
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