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AI CLONING IN ADVERTISING
AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is creating a new revenue stream for celebrities and digital creators by allowing them to license AI-generated vers...- ContentLens launches AI platform to detect celebrity likeness misuseContentLens launched an AI platform to detect unauthorized celebrity identity misuse. This technology tracks faces and voices across social...
- CrimeGPT comes knocking: Illegal AI services make cybercrimes cheaper and fasterIllegal AI services are making cybercrimes cheaper and faster. The threat is escalating as state actors and rogue networks weaponise fronti...
- AI-generated ads should be exempt from EU transparency rules, retail association saysThe European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has bee...
- Oh! It is a real identity crisis, thanks to AICloned Identity itself is now an asset that can be bought, stolen or retained through AI. Legal brains call for a framework to tackle the r...
- AI-led ad frauds skim billions from brands one click at a timeFrom China to Egypt, the murky world of fake clicks is thriving. So-called “click farms” are inflating website traffic numbers and duping a...
- Top illegal betting site Parimatch draws more visits than Amazon, XSome offshore operators have even adopted cash-on-delivery payment models, allowing minors to place bets without parental knowledge or acce...
- How AI is supercharging cyber criminals' kitsAI is lowering the technical bar for cybercriminals, making it easier and cheaper to generate content for attacks. Software used in fraud a...
- They sold their likeness to AI platforms and regretted itActors like Simon Lee are discovering their AI-generated avatars being misused in misleading adverts and propaganda, after licensing their ...
- Lingo Telecom agrees to $1 million fine over AI-generated Biden robocallsThe Federal Communications Commission said Lingo transmitted spoofed robocalls that used generative artificial intelligence voice-cloning t...
- Got your digital doppelganger yet?Last year, Wall Street Journal columnist Joanna Stern wrote an article, 'I Cloned Myself With AI. She Fooled My Bank and My Family'. Even t...
- Coming to a cinema near you, a new Madhubala movie?The late Bengali superstar Uttam Kumar has been resurrected in Srijit Mukherji's latest film, Oti Uttam. The film uses old B&W footage and ...
- Taylor Swift fans scammed by AI-generated Le Creuset endorsementsThe fake Taylor Swift tells fans that she is 'thrilled' to be giving away free sets of the Le Creuset oven, but only if they click on a lin...
- Voice actors air their fears about voice-stealing AIWith different GenAI models working on cloning voices, they can create a five-hour-long audiobook within minutes or even dub an entire OTT ...
- Narayana Murthy speaks out against deepfake onslaught“In recent months, there have been several fake news items propagated via social media apps and on various web pages available on the inter...
- Thanks to AI, this Hollywood star of yore can make you 'nice & comfortable' with a bedtime storyThe sleep and meditation app Calm on Tuesday released a new story for premium users told by Stewart, the beloved actor who starred in 'It's...
- Reality check: How deepfake tech is reshaping advertising normsNot all is dark about AI-generated fake images and videos. Some companies are putting the tech to non-controversial creative use.
- Whose voice is it anyway? Actors take on AI copycatsFrom South Africa to Europe, Japan to the United States, artists are joining forces to protect their jobs, and their souls, from the ramifi...
- AI presents political peril for 2024 with threat to mislead voters: 'We're not prepared for this'The implications for the 2024 campaigns and elections are as large as they are troubling: Generative AI can not only rapidly produce target...
- Sci-fi meets reality at MWC: AI clones to live forever, noseprint IDs for pets & robots to reduce lonelinessBy 2025, flying taxis could be a reality.
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