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AI AND AR IN ADVERTISING
Ola’s valuation crashes 99%; Snapchat India ad pushHappy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Disp...- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Snap layoffs: CEO Evan Spiegel cites productivity gains from AI adoption in note to employeesSnap Inc. is laying off 1,000 employees, approximately 16% of its workforce, and eliminating over 300 vacant roles. CEO Evan Spiegel cited ...
- Snap layoffs: Company may cut up to 1 in 5 jobs; Perplexity integration called offSnap Inc. is reportedly planning substantial job cuts, potentially impacting 15-20% of its workforce, as reported by Alex Heath. While some...
- India powers Meta’s $1 billion paid messaging businessSandhya Devanathan, who now heads Meta’s India and Southeast Asia region, said the region constitutes a large chunk of users for Meta platf...
- Snap unveils fifth-generation of Spectacles, its augmented reality glassesThis comes days ahead of rival Meta set to showcase its AR glasses at the Meta Connect conference and Apple Inc having set the stage for it...
- Snapchat announces safety measures for teenagers. What does this mean?Snapchat has announced a number of safety features to safeguard teenagers and allay apprehensions from a number of sides.
- In India, 200 million users is a relatively small number; we have room to grow: Snap cofounder Evan SpiegelThe Los Angeles-based tech firm’s cofounder and CEO Evan Spiegel, who is on an India visit, said Snap will grow its community and tap adver...
- Navigating the Modern Marketing, Branding & Advertising Landscape: Current Trends and the Path ForwardThe modern marketing, branding, and advertising landscape is continually evolving. To thrive in this ever-changing environment, it's vital ...
- Snap puts 10 billion AI chatbot messages to use refining its ad businessMore than 150 million people — about 20% of Snapchat’s monthly users — have sent 10 billion messages to the chatbot, called My AI, since it...
- What Jio's VIP Box platform offers for IPL fans, how to log in and other featuresJio's VIP Box platform offers exclusive fan interactive content from all 10 IPL teams. Some experiences include taking a selfie with the te...
- Snap misses revenue expectations, warns on second quarter outlookSnap Inc missed analyst expectations for Q1 revenue due to changes in its advertising platform and warned Q2 results may fall below those a...
- Snap misses revenue expectations, warns of Q2 declineShares of Snap dropped 19% in after-market trading.
- Snap expands chatbot My AI with ability to create images; says Snapchat+ has 3 million subscribersThe announcement came at Snap's annual Partner Summit. The company aims to use the technology to speed up its development of augmented real...
- Snap launches enterprise division to help businesses build AR featuresThe enterprise venture also comes as Snap is seeking to diversify its revenue beyond digital advertising, which currently comprises the vas...
- Facebook is wooing Indian developers and marketers for its Augmented Reality platformA key incentive is access to an audience of 1.5 billion users who will be able to interact with these experiences across Facebook’s family ...
- Infloouhnser launches new age marketing, content distribution agency The SwayA new age marketing and content distribution company, the Sway is the amalgamation of storytelling, data and technology. It will combine da...
- Avataar.Me ropes in Mayank Tiwari as Partner & CBOTiwari will lead on-ground teams in San Francisco and Delhi and will be responsible for leading the expansion of the company’s global busin...
- Google's developer show to highlight the promise and perils of its data hoardThis year’s event takes place against a backdrop of historic scrutiny from lawmakers and the public over how internet companies collect, us...
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