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Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
Marc Andreessen posts boardroom spoof video taking aim at General Catalyst adVenture capitalist Marc Andreessen escalated a public spat with General Catalyst by posting a video mocking their viral ad for a fictional ...
India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
New CEO Factory: The ‘Ardhanarishwar’ CMO donning multiple hats has a direct path to the corner officeHistorically, marketing leaders have often ascended to CEO roles due to their P&L exposure. While technology has evolved from basic calcula...
Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
Adobe partners with ChatGPT to bring marketing into conversational AIAdobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.
Big payout alert: iPhone 16 users owed millions after Apple Siri lawsuit - are you eligible?Apple has agreed to a $250 million class-action settlement in the United States over allegations that it misled consumers about Siri and Ap...
Apple agrees to $250 million settlement over AI Siri claimsApple is stepping up to the plate with a $250 million settlement after facing accusations of misleading customers about Siri's artificial i...
Meta’s Q1 earnings show AI driving engagement, ad gains across platformsMeta's AI advancements are boosting user engagement and ad revenue significantly. Higher video consumption on Instagram and Facebook, coupl...
Roblox, Reddit and Atlassian stock prices and earnings explain market reaction after forecast changes and AI growth signalsRoblox, Reddit and Atlassian stock prices and earnings explain market reaction after forecast changes and AI growth signals. Roblox shares ...
US stocks today: Reddit rallies as AI‑driven ad growth fuels strong revenue outlookReddit shares jumped over 12% on Friday after an upbeat quarterly revenue forecast underscored growing returns from the social media compan...
Reddit rallies as AI‑driven ad growth fuels strong revenue outlookThe strong results signal that the company's strategy is paying off as Reddit takes on bigger ad rivals such as Meta's Instagram and Face...
Meta stock price, earnings and capital spending forecast: Meta revenue, layoffs, workforce changes, China deal setback, future outlook and investor concernsMeta stock price, earnings and capital spending forecast stayed in focus after Meta raised its capital spending outlook and reported strong...
Meta lifts capital expenditure forecast, doubling down on AI pushMeta Platforms is significantly increasing its capital expenditure forecast to between $125 billion and $145 billion by 2026, doubling down...