Indian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...

A free smartwatch offer turned into a $15 million disaster for an Egyptian businessman, highlighting a sophisticated 'real-time phishing' s...

South Korea's antitrust watchdog has accused Google of abusing its dominance in the Android app market. The Korea Fair Trade Commission all...

Zerodha CEO Nithin Kamath said the brokerage's growth stems from prioritising customer interests over aggressive expansion. He highlighted ...

Swaroop will oversee Instamart's commercial operations across customer-centric growth, category management, as well as brand relationships ...

A British metal detectorist, Kevin Minto, unearthed a stunning 1,700-year-old solid gold Roman ring, a find now captivating American audien...

South Korea's antitrust regulator alleged on Wednesday that Alphabet's Google abused its dominant position in the Android app marketplace t...

The feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...

A small lead tablet unearthed in the Netherlands is revolutionizing our understanding of ancient Egyptian magic's reach within the Roman Em...

The Australian Competition and Consumer Commission (ACCC) alleged that between November 2023 and August ⁠2025, ⁠Amazon Australia used unfai...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

ET’s roundup of the wackiest whispers in corporate corridors.

The integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...

Marcus Aurelius, a Roman emperor and philosopher, is remembered for his leadership during challenging times and his profound wisdom. His pe...

New research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...

When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

The European Union AI ⁠Act, ⁠which enters into force on August 2, requires companies to clearly label where artificial intelligence has bee...