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IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...- Print AdEx grows 5% in 2024; overall AdEx expected to grow 11% in 2025: Pitch Madison Ad ReportPrint advertising expenditure in India surpassed pre-Covid levels, growing by 5% to Rs 20,272 crore in 2024, with an anticipated 7% growth ...
- Festive spending to spur ad sales in 2nd half of 2024Media agencies predict mid-to-high single digit ad revenue growth for the second half of 2024, driven by festive season spending. Brands ar...
- AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024: MadisonAccording to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...
- Telangana launches India's first Agricultural Data Exchange platformIndia has launched its first Agricultural Data Exchange (ADeX) and Agricultural Data Management Framework (ADMF) in collaboration with Tela...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- Print media advertising spends likely to rise 9% in 2023, says new reportOverall, advertising spends in the country is expected to grow 16% this calendar year against while globally, the advertising industry is e...
- Ad spending in India set to grow 15 per cent this year: ReportIt added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...
- Ad spends on print media in India rose to 39% last yearIn terms of ad space, English publications grew the most, by as much as 40%, driven primarily by the FMCG, education and automotive sectors...
- Ad expenditure up 37% YoY to ₹74,231 crore in 2021The growth happened despite the impact of the second wave of the Covid-19 pandemic which crippled the economy for almost three months from ...
- Advertising expenditure on print media may rise 35% to Rs 16,100 crore in 2021: ReportThe FMCG industry continued to be the largest spender and its share to overall adex moved up to 38% in 2020 compared with 33% the year befo...
- Advertisement spending to break free in second-half: Pitch MadisonTraditional advertisers such as the fast moving consumer goods (FMCG) companies, education and automotive companies are expected to drive t...
- GroupM expects India’s advertising expenditure to rise 11%The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than dou...
- TAM Media Research, Israeli firm develop digital advertising measurement toolsEarlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.
- Madison expects ad market to grow 16% in 2019The total advertising expenditure (ADEX) is expected to touch Rs 70,889 crore in 2019, the report said.
- Advertising market may log in 12% to Rs 59,530 crore this year: ReportThe report noted that the industry was stunted last year with a low growth rate of 7.4 per cent due to the after effects of demonetisation ...
- Newspapers will have major share of ad pie for three yearsFive of the 10 largest contributors will be rising markets — China, Indonesia, India, Brazil and Russia — and between them they will contri...
- Advertising expenditure growth pace to hit 3-year low: GroupMGroupM follows an acknowledgement by global CEOs and expects 2017 advertising expenditure to swell at a slow 10% as the impact of demonetis...
- Media industry gapes at a loss of Rs 1500 crore in advertising moneyThe top media buying agencies have revised their estimates of loss in advertising expenditure from Rs 700 crore in mid November to now upwa...
- TV, print advertising record good growth in first half of 2011Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.
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