Despite rising costs, restaurants and bars saw a surge in business during the IPL final. Bengaluru outlets reported full bookings, with som...

Companies are cutting jobs to fund AI, but this strategy may not work. A global survey shows that reducing staff does not guarantee better ...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Amazon has announced fresh job cuts in its Selling Partner Services division. This move follows a recent review aimed at improving efficien...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

India's retail landscape is shifting as smaller Tier-2 cities are now attracting global brands and premium malls, outperforming larger metr...

Google has launched the new Fitbit Air, a lightweight screenless fitness tracker with AI health coaching features. The wearable supports An...

After a 25-year run, Ask Jeeves has officially shut down as part of a strategic shift by parent company IAC. Launched in 1996 as a conversa...

Meta stock crash after earnings: Meta Platforms shares plummeted over 10%, erasing $170 billion in value despite better-than-expected Q1 ea...

The move comes after Microsoft significantly increased subscription prices in 2025, with Game Pass Ultimate rising to $30 per month. Other ...

Men's jewellery sales in India are surging, with a 25-30% year-on-year increase in 2025. This trend, amplified by celebrity endorsements an...

Television advertising during the ICC World Test Championship Final 2025 plummeted by 75% compared to 2023, despite record viewership. The ...

The increase suggests improved business confidence and marketing investments across media channels, including digital and television, contr...

India's advertising market is poised for substantial growth, projecting a 7.8% increase to reach Rs 1,37,099 crore in 2025, according to Ma...

The Indian advertising industry is set for robust growth, with a projected market size of Rs 1,07,664 crore by 2025 and Rs 1,15,460 crore b...

Advertising expenditure in India is projected to grow by 8-10% in 2025, driven primarily by digital media expansion, while TV and print wil...