USV Pharma buys 79% stake in Wellbeing Nutrition for Rs 1,583 crore

USV Pharma on Thursday announced that it has acquired 79% stake in Wellbeing Nutrition for Rs 1,583 crore in an all-cash deal, as it expands into India’s fast-growing nutraceutical supplements and wellness space.

Wellbeing Nutrition, owned by Nutritionalab Private Limited, counts Hindustan Unilever and Fireside Ventures among its early backers. Both will divest their nearly 40% stake in the company. USV will also acquire close to 35% stake from Avnish Chhabria, the founder and CEO.

Chhabria, who owns 51% of Wellbeing Nutrition, would earn about Rs 800 crore from the transaction. He has an option to offload his stake further in the next few years.


ET had reported that USV Pharma had emerged the frontrunner for acquiring a majority stake in the Mumbai-based company, valuing the direct-to-consumer (D2C) supplements brand at about Rs 1,600 crore.

“This acquisition dovetails strongly with our strategy to build a future-facing healthcare portfolio that responds to the changing aspirations of Indian consumers. Their success across channels, particularly through their own platform, and their premium, clinically backed portfolio positions us well to accelerate growth while maintaining high standards of quality, compliance, and ethics that USV has been known for,” said Prashant Tewari, managing director of USV, in a statement.

Commenting on the deal, Chhabria said, “In USV, we have found a new home that understands the importance of scientific rigour, patient capital, and building enduring institutions.”

Founded in 2019, Wellbeing started as a digital-first, clean-label nutrition brand, which now has an omnichannel presence across offline and online marketplaces. The company expects to close FY26 with net revenues of over Rs 260 crore.

The company’s revenue has grown nearly threefold over the last two years, to Rs 119 crore in FY25 from Rs 42 crore in FY23. However, it continues to be loss-making, incurring a net loss of Rs 38 crore in FY25 due to investments in brand building and portfolio expansion.

USV sells multiple vitamin brands through the prescription route such as D-Rise, Aquasol A, Diataal D, and Folcure, besides calcium brands like Triplecal and CVP. Overall sales for USV’s vitamin and calcium brands stood at Rs 228 crore till January 2026.

This development comes at a time when bigger companies and FMCG giants are acquiring D2C brands. On February 9, ET reported that consumer major Marico will acquire a 75% stake in Vietnamese D2C beauty and personal care company Skinetiq Joint Stock Company for Rs 261 crore.


In the past five years, HUL, ITC, Marico, and Emami, among others have acquired or bought controlling stake in new-age D2C brands selling clean beauty products, healthy food, and supplements. Marico took a majority stake in Plix for Rs 369 crore in 2023, while ITC acquired Yogabar for Rs 255 crore. HUL picked up Oziva for Rs 264 crore and more recently, acquired 90.5% of skincare brand Minimalist for Rs 2,670 crore, its largest D2C bet yet.