Swiggy launches ‘Drops’ for limited-edition dishes by top chefs

Food delivery platform Swiggy has introduced a new feature called ‘Drops’, offering customers access to exclusive, limited-edition dishes created by some of the country’s leading chefs.

How ‘Drops’ works

• Swiggy’s partner restaurants develop recipes that are not part of their regular menus.
• Launch dates and times for each Drop are announced in advance on Swiggy’s social media platforms.
• Interested customers can register and book slots on the Swiggy app.
• Once all slots are filled, a waitlist opens for additional users.
• Swiggy sends push notifications and WhatsApp reminders to users as the Drop time approaches.
• Orders are fulfilled on a first-come, first-served basis, reinforcing the exclusivity of the experience.
  

Driving engagement


“Drops is designed for urgency and exclusivity,” said Sidharth Bhakoo, chief business officer, Swiggy Food Marketplace. “With Drops, we’re turning food ordering into something exciting, rare, and delicious,” he told Entrepreneur.com.

For customers, the feature provides early access to experimental and innovative dishes from renowned chefs and popular restaurants. For Swiggy’s restaurant partners, it offers a platform to test new offerings, build engagement, and deepen customer loyalty in a competitive delivery market.

“Drops allows users to try new creations from chefs and brands they love, available only on Swiggy,” Bhakoo added. “It helps generate buzz, test innovative recipes, and build stronger connections with their customers.”

What’s next

The feature is currently live in select cities and is expected to expand to more locations based on customer interest and restaurant participation.