Snap Inc acquires social calendar app Saturn to deepen Gen Z engagement

Snap Inc has acquired Saturn, a social calendar app used by high school students across the US, the company confirmed on Friday. While financial terms of the deal were not disclosed, the app will continue to operate independently for now.

Founded in 2018 by Dylan Diamond and Max Baron, Saturn helps students manage rotation calendars, block schedules, lunch waves, and other academic timetables — a niche that has made it widely adopted among teenagers. According to the company, over 80% of UShigh schools use Saturn, positioning it as a highly engaged platform for Gen Z users.

As part of the acquisition, Saturn’s full team of around 30 employees will join Snap Inc, according to tech news publications TechCrunch.


The move is expected to help Snap incorporate social planning and time-management features more seamlessly into Snapchat, reinforcing its efforts to stay relevant with younger audiences.

Saturn had previously raised $44 million in funding from investors including General Catalyst, Insight Partners, Coatue, Bezos Expeditions, and Salesforce CEO Marc Benioff. The app’s origin traces back to when cofounder Dylan Diamond, then a high school student, built an early version to help classmates manage their schedules — a tool that saw 90% adoption on his campus, ultimately laying the foundation for Saturn.

Snap has long positioned itself as a “camera company” with a social core, and this acquisition aligns with its broader strategy of building personalised, utility-driven tools for its Gen Z user base. The integration of Saturn’s features could offer Snap new avenues to boost daily engagement and extend time spent on the platform — an area of increasing focus amid competition from TikTok and BeReal.