Fireside Ventures names former Flipkart executive Adarsh Menon as operating partner

Fireside Ventures, an early-stage venture fund focusing on consumer brands, has appointed Adarsh Menon, former Flipkart senior vice president, as an operating partner.

He will be a part of Fireside's leadership team and serve on the boards of select portfolio companies, providing expert guidance.

“Fireside has built a strong niche and stature in the ecosystem by living and practicing the value of 'good' – being founder-first and helping brands do good to do well,” said Menon.


Menon, who joined Flipkart from HUL in 2015, has been involved in multiple businesses at the Walmart-owned ecommerce firm through the years, including private labels, wholesale business and others.

Kanwaljit Singh, founder and managing partner, Fireside Ventures, said, “We are delighted to welcome Adarsh to the leadership team and in the Fireside family. As we continue to grow and evolve as a fund, it's essential to bring in leaders who share our passion for building sustainable, iconic consumer brands.”

Fireside has backed new-age consumer brands, including Mamaearth, boAt, Yogabar, Kapiva, 91 Cycles, Pilgrim among others.