BigBasket CEO Hari Menon steps down; Amazon veteran Amit Nanda takes over

BigBasket founder Hari Menon has stepped down as the chief executive of the company, nearly 15 years after launching the online grocery firm, the company said in a statement. Tata Digital-backed BigBasket has appointed Amazon veteran Amit Nanda as its chief executive, while Menon will continue to serve on the company's board.

ET had first reported in September 2025 that Menon's tenure was nearing its end following Tata's acquisition of the Bengaluru-based company in 2021, as he had begun charting succession plans.

“Having built BigBasket from its inception to its current position as one of India's most trusted consumer platforms, I am delighted to welcome Amit as CEO. His deep understanding of consumers, strong track record of building and scaling businesses, and extensive experience across ecommerce and consumer sectors make him uniquely positioned to lead BigBasket on its journey ahead,” Menon said.


As CEO, Nanda will lead BigBasket's next phase of growth, strengthening its position in quick commerce and accelerating innovation across its businesses.

“Combining BigBasket's customer-first values with the trusted legacy of the Tata Group creates a strong foundation for the future. I look forward to partnering closely with Hari and the entire leadership team to drive our shared vision and capture the massive growth opportunities before us,” said Nanda, who most recently served as director of seller partner services at Amazon India, where he spent more than a decade following earlier stints at Citi and Hindustan Unilever.

The Tata Group acquired a majority stake in BigBasket in 2021, buying out the entire holding of its then-largest shareholder, Alibaba, in a deal that valued the company at between $1.5 billion and $2 billion.

Tata Digital CEO and BigBasket chairman Sajith Sivanandan said, "BigBasket plays a critical role in Tata Digital's consumer ecosystem, and I look forward to working closely with Amit as the company continues to strengthen its position, expand its reach, and accelerate its ambitions. Hari and Vipul (Parekh, cofounder) will continue to mentor the leadership team and remain on the board."

Founded in 2011, BigBasket, known for its slotted deliveries, was initially reluctant to embrace quick commerce because of concerns over its cash-intensive economics. However, the aggressive expansion of Eternal-owned Blinkit, Swiggy Instamart, and Zepto accelerated consumer adoption, with 10-minute delivery gaining traction in India’s urban centres.

Once the country's largest online grocer, BigBasket rapidly lost market share to quick commerce players. In August 2024, the company fully pivoted to quick commerce, marking a significant strategic shift for a business that has witnessed several cycles of heavily funded grocery models over the past decade.

In fiscal 2025, BigBasket's annual turnover declined as competition from quick commerce rivals intensified. According to Tata Sons' FY25 annual report, Innovative Retail Concepts, the company's B2C unit, reported a 3% decline in turnover, at Rs 7,673 crore, while Supermarket Grocery Supplies, its B2B unit, saw turnover fall 7% to Rs 2,227 crore. Losses at Innovative Retail Concepts widened to Rs 1,851 crore in FY25 from Rs 1,267 crore a year earlier.

In an April interview with ET, Sivanandan said BigBasket was seeing early signs of recovering lost market share. "Every fifth (app) download is a BigBasket download," he said, adding that the company's differentiation would come from quality through private labels such as Fresho and BB Royal rather than competing solely on speed or pricing. According to industry executives, the company currently operates around 500 dark stores and processes 450,000-500,000 orders a day through its rapid delivery service, BB Now.

Also Read: Founder exits loom over BigBasket, 1mg as Tata Digital reset continues

Meanwhile, the platform has made a series of senior leadership appointments in recent months. In April, it named Arpit Jaiswal as chief growth officer. Jaiswal joined the company after spending 15 years at Google India, where he served as head of growth and monetisation for Google Pay. The company also elevated its head of engineering, Keshav Kumar, to the role of chief product and technology officer.

In July last year, BigBasket appointed Manish Bajoria, who has previously held leadership roles at Vini Cosmetics, Hindustan Unilever, and Amazon, as its chief financial officer.