Snapdeal cofounder Kunal Bahl seen shopping on rival Amazon

In a comical development, Kunal Bahl, cofounder of ecommerce marketplace Snapdeal, was seen shopping for a squash racquet on rival Amazon.

In a post on X, Bahl sought recommendations for a good squash racket in India. One of his followers replied with a suggestion, to which Bahl replied with a screenshot of the product he bought, which is seemingly that of Amazon's website.



Founded by Bahl and Rohit Bansal in 2010, Snapdeal saw a stories rise for years, commanding a valuation of an estimated $6.5 billion at its peak. However, later it battled survival issues alongside a failed merger with Flipkart. It also faced market share erosion amid stiff competition from players like Amazon.

Snapdeal has since resurrected itself with the '2.0' version, scripting a turnaround strategy with an aim to focus on affordable lifestyle products for budget-conscious buyers in tier-II towns - the value segment, and tighter checks on quality measures.