The Sleep Company appoints former Eternal exec Hemal Jain as CFO

Direct-to-consumer (D2C) startup The Sleep Company on Thursday said that it has appointed a former Eternal executive, Hemal Jain, as its new chief financial officer (CFO).

Jain, who served as the global head of finance and CFO of Eternal’s business-to-business (B2B) grocery supply vertical Hyperpure, had stepped down in December 2024 to explore other opportunities.

“With over 20 years of experience across FMCG (Hindustan Unilever), food tech, quick commerce, B2B (Eternal), and startup consulting, Jain has partnered closely with founders and CXOs, led large teams, and helped businesses move from high cash burn to sustainable profitability,” the company said in a post on LinkedIn.


Jain was among Eternal’s senior management team that worked on the company's July 2021 initial public offering (IPO). After leaving Eternal, Jain briefly took on the role of CFO at ride-hailing startup BluSmart, serving for about three months. BluSmart is currently undergoing insolvency proceedings.

The Sleep Company closed fiscal year 2024 with a revenue of Rs 320 crore on a net loss of Rs 58.7 crore, as per data from Tracxn. The company had earlier said that it has an annualised revenue run rate (ARR) of Rs 750 crore.

Founded in 2019 by husband-wife duo Harshil and Priyanka Salot, the Mumbai-based company sells products such as mattresses, pillows, bedding, cushions, office chairs, recliners, and sofas.

It last raised Rs 480 crore in a mix of primary and secondary funding from private equity firm ChrysCapital and 360 One Asset in August 2025.