Health-focused food brand Lil'Goodness aims to achieve turnover of Rs 500 crore by FY26

Lil’Goodness, the health-focused food and snacking brand, is aiming to achieve a turnover of Rs 500 crore by FY26 as the demand for healthy snacking is increasing in the country.

The company’s target market consists of at least 30 million consumers and their families to transform their food and nutrition habits, especially millennial parents. The Indian market opportunity for snacking is around $30 billion. Within the opportunity for chocolates is $5 billion, savory snacks $10 billion , dairy $15billion. The per capita consumption of a category like chocolates in India is 100-200g against 2-5 kg per capita for other Asian countries and 8-10kg per capita for Europe.

Harshavardhan S, founder and CEO of the company said “ We are targeting a 1% share of revenues from the likes of Nestle India ($2billion), ITC ($1.4 billion), Cadbury’s India ($1.2billion) over the next 4 years.”


He added “We have a unique operational model that has Omni channel presence optimised for presence wherever our customers are looking to buy our product categories. We maintain a presence across three warehouses across the country to improving the shipping experience to customers across the top 20 cities. Through our distribution network in 20 cities, we distribute to around 3000 retail stores across India.”

All of this is digitally controlled through an inventory management model and a sales force automation platform which allows us to monitor channel productivity.

“We also use insights from data that we get from our customer data platform. We monetize our online channels through our shopify website, marketplaces like Amazon and Flipkart. Offline, we operate through retail stores,
schools and other captive retail outlets such as airports,” the Lil’Goodness founder said.

The brand has an omnichannel presence with 55% online revenues, 45% offline revenues with a repeat rate of 34%. It has presence in 14 territories in India, across 3000 stores. This includes the top 6 metros, select territories in West, South and North Eastern India.

“Around 50% of our sales comes from our direct to consumer channels.
With 60% revenue share, our prebiotic chocolates are our best selling products,” he said.

The company has raised three rounds of seed investment from HNIs, funds such as Beyond Next Ventures-Japan and Venture Catalysts. Total of $ 1.5 million has been raised till date.