Grofers offers ten-minute online grocery delivery in 10 cities

New Delhi: Grofers has started ten-minute online grocery delivery service in 10 cities, at a time when Indians are taking to online shopping like never before.

Grofers' customers can now order more than 7,000 everyday essential items in Delhi, Gurugram, Mumbai, Bengaluru, Hyderabad, Kolkata, Jaipur, Ghaziabad, Noida and Lucknow.

"Today, we launched our 10th city with the promise to deliver groceries within minutes to your doorstep. While our average delivery times are still hovering around the 15-minute mark, our eventual vision is to be below 10 minutes for every customer in India," the hyperlocal startup said in a blogpost on Tuesday. It is "confident" of making deliveries under 10 minutes for a majority of its customers within the next 45 days.


Albinder Dhindsa, founder and chief executive of Grofers, also tweeted about the service.


Online grocery has been one of the fastest-growing segments in India's consumer e-commerce space and its growth has been propelled further with India's rising digital penetration. The pandemic has accelerated e-commerce adoption as consumers seek the convenience and safety of shopping from home.

Last week, the Competition Commission of India (CCI) approved Zomato Ltd.'s proposed purchase of 9.3% stake in Grofers. The foodtech company had last month invested $100 million (about Rs 745 crore) for a minority stake in Grofers as part of its online grocery push.